Kegna Beverages S.C. is a beverages Manufacturing Industry established on April 1, 2017. The beverages green field project is located in Oromia Regional State, West Shewa Zone, on the outskirt of Ginchi town while the project office is located at Elilly International Hotel new building 10th floor Kazanchis, Finfinnee, Ethiopia.  The company will engage in producing quality alcoholic & non- alcoholic beer brands in the first phase while the 2nd phase expansion plan is to produce carbonated water, Juices and other portfolios. For more information about Kegna Beverages S.C., please visit our website www.kegnabeverages.com.

Job Summary 

The Commercial Director   is responsible for the company's marketing and sales operations, including branding, advertising, sales plan and researching   tasks in general.    

Roles and Responsibilities 

• Plans, organizes, administers, directs and controls all the sales, market development and brand management operations.

• Prepares the overall sales and marketing strategy.

• Develops and implements strategies to expand existing market penetration and enter new markets and related new business without mission drifts.

• Conducts periodical market research and analysis the market tend.

• Conducts innovation and market studies on new brands and new routes etc.  

• Develops, implements and manages marketing budget.

• Consults the CEO concerning the necessary adjustments to the tariff (price) by making sound assessments of the market trend. 

• Conducts market research and competitor intelligence on various important issues.

• Designs strategies to increases revenue generation and market share.

• Designs strategies for marketing efficiency and effectiveness.

• Develops a sales plan for the company’s products in line with the marketing strategies for each brands, customer demographic analysis, sales forecasts, and growth strategies. 

• Develops a sales plan in line with the pricing structure, revenue goals, sales locations, customer retention strategies, advertising avenues, and sales team activities.

• Develops sales forecasts and distribute to sales managers and other departments within the Brewery to adjust production levels and organize logistics.

• Manage sales and promotional events.

• Develop relationships with key customers.

• Design and distribute marketing materials in conjunction with the sales and marketing teams to produce advertising and marketing materials. 

• Works with third party advertising agencies, once a plan for promotional materials has been developed, they must ensure it is correctly executed.

• Provides strategic directions for all sales staffs to ensure that the staffs are working productively to generate sales and develop marketing strategies.

• Prepares periodic performance report and submit to the top management.

• Performs other similar tasks as assigned by the CEO

Hence, Kegna Beverages S.C. would like to invite competent and qualified candidates to apply for the following position: 

Reporting to: CEO

Department: Commercial office

Duty Station /Location: Addis Ababa 

Terms of Employment: Permanent /Indefinite  

Required Number: One (1)

Job Requirements

Requirements of the Position

Academic requirement:

• MA/MSC/BA in marketing management or related fields of study.

Work experience:

• 10/12 years of relevant experience in beverage industries   

Additional Competencies

• Strategic thinking, analytical and problem-solving skills

• Emotional maturity

• Strong influencing and persuasion ability

• Strong decision-making skills

• Strong customer orientation and partnership

• Proficiency in  advanced Microsoft and ERP

• Ability to work under pressure and prioritize tasks

• Ability to handle confidential information with care.

• Excellent written and verbal communication skills at all levels

• Keen attention to detail and accuracy.

• Fluency in Afan Oromo, Amharic and English is required.

How to Apply

Interested and qualified applicants who meets the requirements should follow the below instruction and apply through the online application form.

1.      Fill out this Online Application Form

3. If you do not fill the online application form, your application will not be considered.

4. Please attach your application; CV and credentials in ONE “Word” or “PDF” file with a maximum file size 10MB with file name format: “your full name-position title”.  

5. Application deadline: July 05 /2023

Note: Only short-listed applicants will be contacted. Applications not conforming to the above instructions will NOT be considered. No phone calls please.