To support the brand building of the Comapny through appropriate media by effectively implementing the media relations and advertising strategies and programs.

Main Duties and Responsibilities:

• Develop and implement media strategies in support of organizational and campaign aims in partnership with the relevant campaign managers.

• Develop and distribute releases to the full range of media outlets including national and regional TV, radio and print and proactively seek media opportunities that support the Corporation’s and campaign objectives.

• Evaluate and report on the reach and impact of media activities through regular media monitoring and contribute copy to campaign evaluations.

• Create and maintain media contact lists, liaise with individuals and media outlets and develop and manager relationships with key media partners including outlets, PR agencies and contractors.

• Coordinate the development, production and distribution of audio-visual materials (TV and Radio), web-based advertisements and other broadcast media materials.

• Support campaign and organization spokespeople through the development of media messaging, briefing notes and act as a media spokesperson when required.

• In consultation with relevant campaign coordinators, oversee the development and running of campaign launch and media sites.

• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity.

• Follow up advertising agencies’ campaign implementation and performance against agreed campaign activity.

• Write and edit copy for a range of print promotional materials and publications including annual magazines, institutional profiles, adverts, online tools, promotional flyers.

• Monitor press coverage and distribute to respective work units.

• Identify and exploit media relationship opportunities from news to feature items and relevant targeted sector specific media

Job Requirements

Qualification and Experience:

• Bachelor’s degree in Journalism and communication, marketing or related fields with three (3) years of demonstrated experience.

Required Expertise and Skills

• Proven experience as a media & communication officer or similar PR role;

• Experience managing media relations;

• Background in researching, writing and editing publications;

• Proficient in MS Office and social media;

• Strong communication ability (oral and written);

• Excellent organizational skills;

• Ability to work well under pressure;

• Creativity and problem-solving aptitude;

Duty Station: Head Office

How to Apply

Submit your applications with relevant documents and CV in person to EMPC Main office, Corporate Human Resources Development & Management Dept, Addis Ababa, 22 Mazoria Back to Awraris Hotel. For further information contact Tel. 0116611362