Company Overview:

Our Company is a leading medical equipment importer and distributor company, specializing in providing high-quality medical equipment to healthcare facilities. We are now expanding our operation and launching a new wholesale division that will focus on distributing Medicare equipment. Our mission is to improve access to essential medical equipment and contribute to the well-being of patients and healthcare providers.

Position: Marketing and sales Manager

Job Responsibilities:

• Develop and implement comprehensive marketing strategies and plans for the wholesale division, aligning them with the company's overall objectives and target market.

• Manage market research and analysis to identify customer needs, industry trends, and opportunities for business growth.

• Create and execute marketing campaigns, including digital marketing, social media, email marketing, and offline advertising, to generate leads and promote brand awareness.

• Collaborate with the sales team to develop sales support materials, such as brochures, presentations, and product catalogs.

• Manage and optimize the company's online presence, including the website, ensuring it is up-to-date, informative, and user-friendly.

• Monitor and analyze marketing performance metrics like KPI and OKR, identifying areas for improvement and implementing corrective measures.

• Stay up-to-date with industry developments and competitor activities to proactively adjust marketing strategies accordingly.

• Build and maintain strong relationships with key stakeholders, such as suppliers, distributors, and industry influencers.

• Track, monitor, evaluate and measure the sales record and report to the General manger.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field is required. An MBA would be an added advantage.

• Minimum of 5 years of experience in marketing, preferably in the Healthcare industry or a related field.

• Proven track record of developing and executing successful marketing strategies and campaigns.

• Deep understanding of the healthcare industry and medical equipment market dynamics.

• Strong analytical skills with the ability to interpret market trends and data.

• Excellent communication and interpersonal skills with the ability to build rapport and collaborate with internal stakeholders and suppliers.

• Proficiency in using digital marketing tools and platforms.

• Ability to work independently, prioritize tasks, and meet deadlines.

How to apply:

• Submit your resume along with your cover letter and any relevant portfolio and samples of past marketing campaigns via email: hr@lemon.et

• Please mention "Marketing Manager Application" in the subject line.