About Dodai

Dodai Manufacturing Plc (Dodai), is a recently incorporated organization launched in Addis Ababa, Ethiopia on August 01, 2023. Dodai is a fast growing organization with a mission of making e-mobility accessible to everyone in Africa through its innovative products and services. Dodai plans to provide brand new electric two wheelers by assembling them here in Addis Ababa and plans to expand to major regional cities in Ethiopia by the end of 2024. It’s thus looking to engage dynamic Ethiopian talent to ensure the achievement of its goals.

The Digital Content Specialist will be an essential part of the Dodai Marketing team. S/He is expected to develop a consistent brand identity for Dodai and establish its online presence. S/He will oversee the implementation of the organization’s marketing strategies to engage customers and ensure that they have a positive view of its products. 

Responsibilities:

• Familiarize yourself with each organization's brand ideals, website and social media channels to create content that supports its objectives and desired identity

• Create original content and manage targeted content for the company's website and social media channels

• Develop and execute the content strategy for the brand and product. This includes identifying the target audience, defining the key messages, and creating content that is relevant, engaging, and informative.

• Collaborate with the sales and product teams to create content and monitor its effectiveness over time

• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year

• Research and analyze data to track the performance of content and optimize for results. This includes tracking website traffic, social media engagement, and other metrics.

• Conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity

• Manage the brand's online reputation. This includes responding to customer inquiries and addressing negative reviews.

• Stay up-to-date on the latest trends in digital content creation and marketing. This includes learning about new platforms, tools, and techniques.

• Report on the results of the content marketing efforts. This includes tracking the number of visitors, leads, and sales generated by content.

Job Requirements

• BA degree in marketing or related field

• 2-5 years of professional experience in a similar role to raise brand awareness in an outstanding way for new brand through social media engagement

• Excellent interpersonal and communication skills

• Result-oriented and able to work in a fast-paced environment

• Excellent verbal and written communication skills with a good command of the English language

• Extremely computer literate, especially with graphics and content creation softwares such as Canva, Photoshop and othersStrong skills in creating original content that targets a specific audience and meets company objective

How to Apply

Qualified and interested candidates should apply through THIS LINK

Only shortlisted candidates will be contacted.