Job Expired
Senior Brand Officer
East African Lion Brands Industries PLC
Business
Marketing Management
Bishoftu
2 years - 4 years
1 Position
2023-10-02
to
2023-10-10
Business Administration
Marketing Management
Full Time
Share
Job Description
Duties & Responsibilities:
· Develop brand standards and positioning guide book and ensure implementation as per the standard at all channel and level.
· Developing and implementing strategies that resonate with positioning company brands in the target market.
· Planning and executing marketing initiatives including advertisement, campaigns, events, sponsorships and other promotional activities.
· Develop and execute marketing campaigns aimed at communicating our brand message.
· Building brand awareness and increasing brand value and profitability.
· Assess brand performance in the market and initiate renovation on brand elements to cope up with the market dynamics.
· Actively participate in new product development process to exploit company strength and market opportunities.
· Ensuring that messaging and marketing activities are aligned with brand and company values.
· Analyze brand positioning and consumer insights, identify opportunities for further market & market development.
· Measure efficiency and effectiveness of marketing campaigns and propose improvement ideas.
· Translate brand elements into plans and go-to-market strategies.
· Prepares and submits periodic reports to the Marketing manager.
· Performs other activities as assigned by the Marketing manager.
1. Competencies (Skills& abilities)
· Proven ability to develop brand and marketing strategies and communicate recommendations to executives
· Experience in identifying target audiences and devising effective campaigns.
· Excellent understanding of the full marketing mix.
· Strong analytical skills partnered with a creative mind.
· Outstanding communication skills.
· Experience in managing a brand across multiple markets
· Up-to-date with latest trends and marketing best practices.
Job Requirements
· MA degree in Marketing, Business management or related fields with two (2) years of demonstrated experience in FMCG industries or BA degree in marketing, Business Management or related fields with four(4) years of demonstrated experience.
How to Apply
Candidates who are interested and fulfill the requirements shall submit their applications/motivation letters along with updated CV in one PDF/Word file via email: CLICK HERE at by clearly marking the position title on the subject line Senior Brand Officer before October 07/2023.
Fields Of Study
Business Administration
Marketing Management
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