Job Expired
Digital Marketing and Graphic Design Specialist
International Clinical Laboratories
Business
Marketing Management
Addis Ababa
2 years
1 Position
2023-10-21
to
2023-10-26
Marketing Management
Marketing & Salesmanship
Full Time
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Job Description
International Clinical Laboratories (ICL) is one of the largest of independent clinical diagnostic centers on the African continent. ICL has opened its door for service in 2004 with the aim of “contributing to the maintenance and enhancement of the quality of life throughout Ethiopia” by encompassing a system of human and physical resources designed to meet the changing healthcare needs of the population it serves.
It is the only laboratory accredited by the USA based Joint Commission International (JCI) for five times in a row. The laboratory provides more than 3000 tests in collaboration with its referral laboratories.
ICL would like to fill the following vacant positions under the business development department by inviting all qualified and competent applicants:
Responsibilities
Develop and execute digital marketing strategies to promote the laboratory's services and increase brand awareness.
Create engaging and relevant content to reach our target audience and deliver the brand.
Ensuring Brand consistency across different platforms.
Design and implement marketing strategies and campaigns which are aligned with the company’s goals.
Coordinate with the marketing manager and sales team to launch and execute successful marketing campaigns.
Optimize ICL website and search engines to increase online traffic.
Monitor search engine algorithm changes, link building and keyword research.
Create social media content, strategies, calendar and maintain social medial presence across different platforms regularly and conduct audits of social media and website marketing activities.
Monitor and analyze key metrics to assess the effectiveness of marketing campaigns and make data-driven decisions to improve performance
Analyze digital data, market trends, and submit regular reports and recommendations
Required Number: 01 (one)
Report to: Business Development Department
Job Requirements
Qualification and Experience:
Bachelor’s in marketing or equivalent degree
Proven experience in Digital Marketing and Graphic design skill.
Minimum of two years’ experience
Experience with healthcare marketing or laboratory-specific marketing is preferred
Required Skills:
Demonstrable graphic design skills
Proficiency in the English and Amharic language is desirable.
Good communication and writing skills.
Capable of conducting SEO and SEM
Proficient in graphics design tool such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
How to Apply
Qualified applicants who fulfil the above requirements shall submit their updated CV with Cover Letter and copies of supporting documents in person to HR Admin office of ICL at “Bulgaria Mazoria”, or send using mail address hrrecruitment@icladdis.com within 7 days of this advertisement.
Note: Please put the position title on the subject line of your email.
Fields Of Study
Marketing Management
Marketing & Salesmanship
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