As a Digital Media Administration Officer, your primary responsibility will be to oversee and manage the digital media platforms and content for an organization. You will work closely with the digital marketing team and other relevant departments to ensure that the organization's digital media presence is engaging, up-to-date, and aligned with its branding and communication goals. Your role will involve both strategic planning and day-to-day administration tasks.

Responsibilities:

1. Digital Media Strategy: Collaborate with the digital marketing team to develop and implement a comprehensive digital media strategy that aligns with the organization's objectives. Identify target audiences and create plans to effectively reach and engage them through various digital channels.

2. Content Management: Create, curate, and manage digital media content across multiple platforms, including websites, social media channels, blogs, and email campaigns. Ensure that content is accurate, compelling, and consistent with the organization's brand guidelines.

3. Social Media Management: Monitor and manage the organization's social media accounts, including scheduling posts, responding to comments and messages, and analyzing social media analytics to optimize engagement and reach. Stay updated on emerging social media trends and best practices.

4. Website Administration: Maintain and update the organization's website, ensuring that content is current, relevant, and user-friendly. Collaborate with the web development team to implement design changes, optimize site performance, and enhance the user experience.

5. Analytics and Reporting: Track and analyze key performance indicators (KPIs) for digital media initiatives, such as website traffic, social media engagement, and email campaign metrics. Generate regular reports to measure the effectiveness of digital media efforts and make data-driven recommendations for improvement.

6. Digital Advertising: Assist in the planning and execution of digital advertising campaigns, including Google AdWords, social media ads, and display ads. Monitor campaign performance, optimize targeting and budget allocation, and provide insights for campaign refinement.

7. Collaboration and Coordination: Work closely with internal stakeholders, including marketing, communications, design, and IT teams, to ensure seamless integration of digital media efforts with overall organizational strategies. Coordinate with external vendors or agencies as needed.

8. Stay Updated: Keep up-to-date with industry trends, emerging technologies, and best practices in digital media administration. Proactively identify opportunities for innovation and recommend new tools or techniques to enhance the organization's digital presence.

Job Requirements

- Bachelor's degree in marketing, communications, digital media, or a related field.

- Proven experience in digital media administration, preferably in a similar role.

- Proven experience with graphic design tools like adobe products (Photoshop, illustrator, in design …) or similar

- Solid understanding of digital marketing principles, including content management, social media, web analytics, and digital advertising.

- Proficiency in using content management systems (CMS), social media management tools, and web analytics platforms.

- Strong written and verbal communication skills, with the ability to create engaging content tailored to different digital platforms.

- Analytical mindset with the ability to interpret data, generate reports, and make data-driven recommendations.

- Excellent organizational and project management skills, with the ability to prioritize tasks and meet deadlines.

- Creative thinking and problem-solving abilities.

- basic HTML/CSS knowledge or any website development language is a plus.

- Up-to-date knowledge of digital media trends, technologies, and best practices.

How to Apply

Submit your applications via email: hradmin@healafrica.et

for more information 0115580051