Job brief: 

Heal Venture Medical and Surgical Center, a new forty beds multi-specialty surgical and medical center located in Addis Ababa Ethiopia is looking to hire qualified and competent applicants on social media manager position on permanent term. With the objective to enhance our company online presence, increase brand awareness, drive website and social media traffic, and ultimately boost customer engagement and conversions within the healthcare service industry in Ethiopia.

The candidate should possess diverse skills to navigate the complex and ever-evolving landscape of online marketing effectively. Also have the skills that are essential for creating and executing impactful digital marketing strategies. 

Key Responsibilities:

• Responsible for managing all social media platforms including: Facebook, Telegram, Tik-Tok and any other deemed useful by Heal Venture

• Increase follower count on all platforms, and increase engagement rate on posts through swift/active responses to comments and messages.

• Regularly monitoring campaign performance and adjusting strategies as needed

• Managing the Text and Push Notification subscriber list, including segmentation and updates

• Expected to provide daily, weekly, monthly, and quarterly detailed reports on social media engagement, website traffic, PPC campaign performance, and Text and Notification campaign metrics

• Monitoring key performance indicators (KPIs) such as website traffic, conversion rates, and social media growth

• Increase organic search traffic and referral traffic from PPC campaigns.

• Regularly monitor campaign performance, website's conversion rate, adjust bids, and refine targeting to maximize ROI for PPC and Google Ads.

• Creating a detailed action plan that outlines tasks, responsibilities, and timelines for each aspect of the social media campaign.

• Specifying the type of content and themes posting schedule for each social media platforms and for website in the Healthcare radar. 

• Maintaining smooth flow of content ideas, keywords, call to action, target audience and visuals to ensure consistency and relevance.

• Conducting thorough keyword research and provide a list of targeted keywords for on-page and off-page optimization.

Job Requirements

Qualifications:

• BA degree in marketing 

• 2 years of proven experience in digital marketing or related field

• Certificates related to digital marketing and web design is EXTRA 

Requirements and Skills

• Ability to create comprehensive social media management strategies aligned with business goals, considering target audience, competitive analysis, and available resources.

• Proficiency in tailoring contents to different platforms and audiences is crucial such as: blog posts, social media updates, videos, infographics, and more. Understanding how to 

• Knowledge of Search Engine Optimization (SEO) principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.

• Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. 

• Clear insight on the tones of different social media channels importance.

• Proficiency in setting up and managing Pay-Per-Click (PPC) advertising campaigns on platforms like Google Ads and social media. 

• Skill in keyword selection, ad copywriting, budget management, and optimization.

• Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.

• Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.

• Understanding of Conversion Rate Optimization (CRO) principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.

• Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, Tik Tok Ads and more.

• Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.

• Basic design skills to create or modify visuals for social media posts, ads, and other digital content.

How to Apply

Location: https://maps.app.goo.gl/1j52DhHCnxQ2bwgm6?g_st=i

Submit your CV along with your credentials via email: Healventuremedical@gmail.com or in person to our office, located in Bole Sub-City, Woreda 4 or commonly known as 24 Kebele, in front of Sidra International Hotel, 50m Distance from the main road For further information contact Tel. 0912368078