Job Expired
Trade Marketing Manager
Kegna Beverages S.C
Business
Marketing Management
Addis Ababa
8 years - 10 years
1 Position
2023-12-20
to
2023-12-29
Marketing Management
Full Time
Share
Job Description
Kegna Beverages Share Company or KBSC in short is a Beverage Manufacturing Industry officially established by shareholders on April 1, 2017. The beverage green field project is located in Oromia Regional State West Shewa Zone, on the outskirt of Ginchi town while the project office is located at Kazanchis, Elilly International Hotel, New building, 10th floor, Addis Ababa, Ethiopia.
The company will engage in producing quality alcoholic & non- alcoholic beverages brands which will inspire human beings in the first phase and also have 2nd phase expansion plan to produce carbonated water, Juices and other portfolios. KBSC is an equal opportunity employer that provides equal employment opportunities to all individuals and does not discriminate on the basis of race, origin, gender, marital status, disability, religion, or any other characteristics protected by law. Hence our company is now looking for a qualified and competent candidate for the following post.
Note:
Please note that you read each field or question before completing this application form. Please complete all fields or questions in the form correctly. Short-listing will be carried out solely on the basis of information provided on this application form. CVs are not accepted without a completed application form.
For more information about KBSC please visit our website www.kegnabeverages.com
Job Summary
The Trade marketing manager is responsible for supporting the sales organization and serves as a link between sales and marketing to ensure more impactful planning, communication, execution, and measurement of brand state priorities and new business development initiatives. He/she is responsible for developing a customized strategy which delivers engaging, relevant and useful content that is promoted in local context ways. He/she is also responsible to monitor performance of executed events and engagements across the country, making contingency plans where necessary to meet goals.
Roles and Responsibilities
1. Leads and ensures delivery of best in class trade marketing initiatives and POS design and development that meet brand and sales objectives
2. Sets the objectives and engagement drivers (sales, availability, visibility, affordability, service, quality) at country level in agreement with the marketing and sales teams
3. Develops the yearly/monthly trade marketing plans by activating the customer drivers (availability, visibility, affordability, service, quality, activation, relationship management) in agreement with the marketing and sales teams
4. Acts as the liaison between the Marketing and Sales teams
5. Collaborates with brand teams by joining briefings and brand planning meetings to identify opportunities for the implementation of appropriate strategies
6. Builds brand state priorities by working with local sales team to localize national programs and to craft locally led trade marketing programs
7. Provides leadership to the entire Commercial organization with a focus on strategic analysis, programmed development and resource management.
8. Develops of the annual trade marketing budget, in agreement with the Marketing team
9. Monitors the execution of activities, sales force execution at the POS, etc via specific monthly monitoring formats.
10. Analyzes sales performance and KPIs against targets and results on a monthly, quarterly and yearly basis in each of the regions
11. Monitors the competitive activities on all customer drivers (availability, visibility, affordability, quality, relationship management, engagement) and reports on a monthly basis or ad hoc
12. Fosters a creative, open and collaborative team spirit and working environment.
13. Coaches and mentors staff and ensure the performance/completion of all functions, day to day activities and projects
14. Assists in the training and development your team
15. Ensures team engagement and collaboration with both internal and external stakeholders building relationships
16. Performs other similar tasks as assigned by the immediate supervisor.
Job Requirements
Academic requirement:
MSC/BSC in Marketing Management or related fields of study
Work experience:
For MSC/MA, 8 years and for BSC/BA, 10 years relevant work experience out of which at least 4 years experience in managerial or supervisory positions in Beverage Industries.
3. Additional Competencies:
Strategic thinking
Trade marketing
Sales management
Emotional maturity
Strong influencing and persuasion ability
Strong decision-making skills
Strong customer orientation
Computer literate in especially business applications
How to Apply
Register using THIS LINK
Fields Of Study
Marketing Management
Related Jobs
2 days left
Minaye PLC
Showroom Sales Associate
Sales Officer
Full Time
0 - 1 yrs
5 Positions
Fresh Graduates with a Degree in Marketing, Sales, Business or in a related field of study with relevant work experience Duties & Responsibilities: - Provide friendly, knowledgeable assistance to shoppers. - Achieve (and exceed!) monthly sales targets. - Keep displays fresh, clean, and visually appealing. - Build lasting relationships and promote customer loyalty. - Work with colleagues to enhance the shopping experience. Required Skills: - Charismatic communicators who love interacting with people. - Self-motivated go-getters with a passion for sales and customer service. - Team players who thrive in a lively retail environment. - Basic computer skills (MS Office, email).
2 days left
Intrinsic Consultancy PLC
Salesperson For Flower and Gift Shop
Sales Person
Full Time
1 yrs
1 Position
Education Background in a related field of study with related field of study with relevant work experience Required Gender: Female Location: Mexico Job Type: Full-time- Urgent (Able to start within one week) Duties and Responsibilities: - Greet customers warmly and assist them in selecting floral arrangements and gifts. - Provide excellent customer service by answering questions and offering recommendations based on customer preferences. - Maintain the cleanliness and organization of the shop, ensuring that displays are attractive and well-stocked. - Handle customer inquiries and resolve any issues in a professional manner. Required Skills: - Previous experience in retail sales or customer service. - Strong interpersonal and communication skills. - Ability to work flexible hours, including weekends and holidays. - Flower arrangement skills is appreciated.
3 days left
Tracon Trading PLC
Senior Salesperson
Sales Person
Full Time
4 yrs
1 Position
Bachelor's Degree in Marketing Management, Management, Accounting or in a related field of study with relevant work experience
3 days left
ANDEMAMMA Manufacturing PLC
Sales Person
Sales Person
Full Time
0 - 5 yrs
3 Positions
Bachelor’s Degree in Business, Marketing, or in a related field of study with relevant work experience Duties & Responsibilites: - Greet and engage customers to understand their needs and recommend suitable products or services. - Achieve and exceed sales targets on a regular basis. - Demonstrate product features and benefits clearly and confidently. - Process sales transactions accurately and efficiently. - Follow up with leads and maintain customer contact for repeat business. - Keep up to date with product knowledge and company promotions. Required Skills: - Communication Skills: Strong verbal and written communication skills with the ability to persuade and negotiate effectively. - Customer Service: Excellent customer service skills with the ability to resolve issues quickly and efficiently. Sales Skills: Strong skills in lead generation, sales presentations, negotiation, and closing sales.
3 days left
ANDEMAMMA Manufacturing PLC
Marketer
Marketing Officer
Full Time
0 - 5 yrs
4 Positions
Bachelor's Degree in Business, Marketing or in a related field of study with relevant work experience Duties & Responsibilites: - Develop and execute marketing campaigns (digital and traditional) to promote products or services. - Conduct market research to identify customer trends, needs, and preferences. - Create engaging content for social media, websites, emails, and other marketing channels. - Manage social media platforms and monitor performance analytics. - Coordinate promotional events, product launches, and brand partnerships. Required Skills: - Communication Skills: Strong verbal and written communication skills with the ability to persuade and negotiate effectively. - Customer Service: Excellent customer service skills with the ability to resolve issues quickly and efficiently.
3 days left
Everstone Technology Solution
Marketing & Sales Representative
Marketing Officer
Full Time
2 yrs
2 Positions
Bachelor's Degree in Marketing, Business, Information Technology or in a related field of study with relevant work experience Duties & Responsibilities: - Identify and target potential clients in the technology, finance, healthcare, and other sectors that require advanced IT services. - Craft compelling value propositions that highlight our expertise in web/app development, software, and cybersecurity - Develop and implement marketing campaigns that position our company as an industry leader in IT innovation. - Build and maintain strong relationships with clients and partners, ensuring high levels of satisfaction and repeat business. - Track and analyze key performance metrics to gauge the success of marketing and sales initiatives.