Job Expired
Research and Insight Manager
Kegna Beverages S.C
Business
Marketing Management
Addis Ababa
6 years - 8 years
1 Position
2023-12-22
to
2023-12-30
Marketing Management
Full Time
Share
Job Description
Kegna Beverages Share Company or KBSC in short is a Beverage Manufacturing Industry officially established by shareholders on April 1, 2017. The beverage green field project is located in Oromia Regional State West Shewa Zone, on the outskirt of Ginchi town while the project office is located at Kazanchis, Elilly International Hotel, New building, 10th floor, Addis Ababa, Ethiopia.
The company will engage in producing quality alcoholic & non- alcoholic beverages brands which will inspire human beings in the first phase and also have 2nd phase expansion plan to produce carbonated water, Juices and other portfolios. KBSC is an equal opportunity employer that provides equal employment opportunities to all individuals and does not discriminate on the basis of race, origin, gender, marital status, disability, religion, or any other characteristics protected by law. Hence our company is now looking for a qualified and competent candidate for the following post.
Note:
Please note that you read each field or question before completing this application form. Please complete all fields or questions in the form correctly. Short-listing will be carried out solely on the basis of information provided on this application form. CVs are not accepted without a completed application form.
For more information about KBSC please visit our website www.kegnabeverages.com
Job Summary
The market research and insights manager are responsible for providing the marketing and sales departments with insights on the beer market and its consumers. He/she proactively designs and conducts market research of any type, analyses the data and communicates findings effectively. Additionally, he/she is responsible for the setting up of consumer, shareholder and other relevant profile databases.
Roles and Responsibilities
1. Designs and delivers a research projects across broad range of business interest areas.
2. Carry out desk-based research and literature reviews to help inform ongoing and/or upcoming research projects.
3. Prepares proposal and management of frequent full trade census (EDS – Every Dealer Survey) in designated regions.
4. Analysis of all data from surveys and make presentation of the major findings to the Commercial Leadership Team.
5. Translates data into insight and communicate effectively in order to inform the sales and marketing departments.
6. Always stay aware of the current consumer and industry behavior, trends, attitudes, preferences, and needs.
7. Provides and assists the sales manager with market insights mainly related to customers and consumers from the trade.
8. Responsible for actively monitoring consumer trends and demands in the beer industry and related markets.
9. Frequently gathers consumer feedback on brand(s) and product(s) that the company markets in tandem with similar feedback on competitors’ brands.
10. Deploys both qualitative and quantitative methods to quickly research the market and make basic recommendations to marketing and sales sections.
11. Actively seek and experiment new methods for conducting consumer research to gain insights in smart and effective ways.
12. Performs any other tasks assigned by the immediate supervisor.
Job Requirements
1. Academic requirement:
MSC/BSC in Marketing Management or related fields of study
2. Work experience:
For MSC/MA, 6 years and for BSC/BA, 8 years relevant work experience in Brand Management and in Beverage Industries
3. Additional Competencies:
Strategic thinking
Market research and intelligence
Emotional maturity
Strong influencing and persuasion ability
Strong decision-making skills
Strong customer orientation
Computer literate in especially business applications
How to Apply
Fields Of Study
Marketing Management
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