Job Expired
BTL (Below the Line) Supervisor
Transsion Manufacturing PLC
Business
Marketing Management
Addis Ababa
2 years - 3 years
1 Position
2023-12-22
to
2024-01-12
Marketing Management
Full Time
Share
Job Description
We are seeking a dynamic and experienced BTL (Below the Line) Supervisor to join our team. The BTL Supervisor will be responsible for overseeing and coordinating all below-the-line marketing activities to ensure the successful execution of campaigns and initiatives. This role requires a strategic thinker with strong leadership skills and a deep understanding of BTL marketing techniques.
Key Responsibilities:
1. Develop BTL Marketing Strategies: Create and implement innovative BTL marketing strategies to effectively reach the target audience and achieve campaign objectives.
2. Campaign Management, Oversee the planning, execution, and evaluation of BTL marketing campaigns, including events, promotions, and activations.
3. Lead and motivate a team of BTL, support, and mentorship to ensure the successful implementation of BTL activities.
4. Budget Management: Manage the BTL marketing budget effectively, ensuring that resources are allocated efficiently and that campaigns are executed within budgetary constraints.
5. Vendor and Agency Management: Collaborate with external vendors and agencies to execute BTL activities, ensuring that deliverables meet quality standards and align with brand guidelines.
6. Data Analysis and Reporting: Utilize data analytics to prepare comprehensive reports for management review.
Job Requirements
Bachelor’s degree in Marketing, Advertising, or a related field.
2 - 3 years of experience in BTL marketing, event management, or a related role.
Ensure that all BTL activities adhere to legal and regulatory requirements, as well as brand standards, maintaining a high level of quality and integrity.
- Proven experience in BTL marketing, with a strong track record of successful campaign management.
- Excellent leadership and team management skills, with the ability to inspire and motivate a team.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Proficiency in budget management and resource allocation.
- In-depth knowledge of BTL marketing techniques, trends, and best practices.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong understanding of BTL marketing strategies and tactics.
- Excellent project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Proficient in Microsoft Office Suite; familiarity with design software is a plus.
- Exceptional communication and interpersonal skills.
- Creativity, attention to detail, and a results-driven approach
Work closely with other departments, such as sales and creative teams, to align BTL activities with overall marketing and business objectives.
If you are a strategic thinker with a passion for BTL marketing and a proven ability to lead high-performing teams, we invite you to apply for this exciting opportunity to make a significant impact on our marketing initiatives.
How to Apply
Interested and qualified applicants fulfilling the above criteria are invited to send their CV and copies of relevant documents along with application letter through email address alekdagi@gmail.com
Email Applicants must state the name of the position they want to apply on the subject line of the email
Fields Of Study
Marketing Management
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