Amref Health Africa is seeking a Content Development Management Lead for its USAID – funded Integrated Youth Activity – Kefeta. It is expected to provide a technical leadership and support for the digital space it created as part of the provision of youth-friendly services.

 The Kefeta digital space has five main sections including online training, SBC-related content, a platform for youth to interact with one another, information on job opportunities, mentorship, internships, scholarships, fellowships, and volunteer programs, and information on finances for youth.

 This position leads the designing and implementing the development strategy, overseeing the full content management cycle (development, production, uploading, and interaction) on the various platforms of the digital space, and documenting and sharing the program’s progress, innovations, and success stories through meaningful engagement of young people. 

Key Duties and Responsibilities:

Lead the Digital Content Development Strategy and Plan for IYA-Kefeta Project:

• Gain and in-depth understanding of the Kefeta project, the digital space strategy, and its objectives and develop a content strategy to manage and optimize content

• Design a content strategy and plan to consistently develop, customize and push youth-relevant content on the digital space

• Provide reports at regular intervals to the senior management team to demonstrate the performance of content in relation to identified benchmarks

• Research content marketing trends to properly understand target youth personas

• Track, maintain, and improve the content

• Attend content-based meetings to provide guidance and receive input

Lead Content Development for the Various Digital Platforms of IYA – Kefeta: 

• Lead the development of creative and unique content development from existing Kefeta programmatic content as well as come up with innovative ideas to lead consistent content generation

• Work in collaboration with the technical team and youth to produce content

• Retouch and customize existing content from the Kefeta archives to give it a fresh touch

• Write technical content from the project activities such as training, workshop, etc.

• Proofread content and edit the content written by young content creators and writers, and other members of the relevant team and publish it on the web and social media

• Overseeing the sharing of content across various social media platforms and website

• Stay up to date with various methods to create engaging and attractive content

• Analyze the performance of content based on multiple KPIs, such as unique page views, conversation rates, and the average time on page

• Identify content setbacks and effectiveness, and determine the best content strategy moving forward

Manage Kefeta Website:

• Research, write, and proofread content for the website

• Publish finished articles and design article pages on our website

• Publish finished articles and design article pages on our website

• Ensure the consistency of content and visual presentation

• Create infographics when necessary

• Develop and follow a content publishing calendar for the website

• Use analytical tool trackers to allow to measure web contents reception and performance

Content Marketing and Sustainability: 

• Establishing and implementing a well-integrated content marketing strategy

• Boost the number of social media followers and website visitors with various methods

• Cooperating with writers and editors to ensure consistent output

• Researching market trends in producing content for Ethiopian youth

• Identifying the selling points of Kefeta services for targeted youth

• Creating marketing schedules and setting deadlines

Job Requirements

Academic Qualification:

• Minimum of a Bachelor’s Degree in Communications, Journalism, Marketing or related field

Required Experience: 

• Minimum of 7 years of experience in a social media content management and related roles

• Strong understanding of digital content creation concepts and tactics

• Experience with social media and marketing campaigns

• Proficiency with content management systems

• Proficiency with MS Office

• Excellent knowledge of SEO

• Strong copywriting skills

• Excellent verbal and written communication skills

• Highly developed creativity

• Excellent organizational skills

• Highly developed attention to detail

• Strong project management skills

• Strong analytical skills

• Ability to develop original content

• Ability to work effectively in a team environment

• Spoken and written fluency in English and Amharic

How to Apply

Register using THIS LINK  to submit your application. You will be directed to our online portal where you will need to create an account in order for you to be able to submit your application. Your application should include quoting Digital Content Development and Management Lead in the subject line of a cover letter, detailing why you are the best fit for this position, your CV with relevant skills and experience. Closing date will be January 4, 2024. Only shortlisted candidates will be contacted. 

*On your application, please indicate for which location you are applying. 

If you face any challenge applying on our website contact us at  ETrecruitment@Amref.org.

Duly note that Amref Health Africa does not require applicants to pay any money at whatever stage of the recruitment and selection process and has not retained any agent in connection with recruitment. Amref Health Africa is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff to share this commitment. Amref Health Africa is an equal opportunity employer and has a non-smoking environment policy.