We are seeking a dynamic and experienced Public Communication and Marketing Manager to join our team and play a key role in shaping and amplifying our brand voice. You will be responsible for developing and executing strategic communication and marketing campaigns across a variety of channels, managing media relations, and contributing to the overall growth and success of our company.

1.      Public Relations:

• Develop and implement strategic communication plans to build brand awareness, manage reputation, and achieve key PR objectives.

• Cultivate and maintain relationships with key media contacts (journalists, bloggers, influencers, etc.) and secure positive media coverage.

• Prepare press releases, media kits, talking points, and other PR materials.

• Monitor and analyze media coverage and social media conversations to identify trends and inform communication strategies.

• Organize and manage press conferences, media events, and other outreach activities.

2.      Marketing:

• Develop and execute integrated marketing campaigns across multiple channels (online, offline, social media, etc.) to drive brand awareness, lead generation, and customer engagement.

• Manage the company website and social media channels, creating engaging content that aligns with brand voice and strategy.

• Oversee email marketing campaigns, ensuring optimal targeting, messaging, and deliverability.

• Analyze marketing data and campaign performance to inform future strategies and optimize results.

• Support product launches and other marketing initiatives with creative assets and strategic planning.

3.      Other Responsibilities:

• Develop and manage brand guidelines and messaging consistency across all channels.

• Collaborate with other departments (marketing, sales, product, etc.) to ensure alignment and support for campaigns and initiatives.

• Manage budget for public relations and marketing activities.

• Stay up-to-date on industry trends and best practices in public relations and marketing.

• Develop and maintain strong relationships with internal and external stakeholders.

Job Requirements

Qualifications:

• Bachelor's Degree in Public Relations, Marketing, Communications or a related field

• Minimum 5 years of experience in public relations and marketing, with a proven track record of success in developing and executing successful campaigns.

• Strong understanding of the media landscape and ability to build and maintain relationships with journalists and influencers.

• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive messages.

• Experience with marketing automation tools and social media platforms.

• Data analysis skills and ability to interpret and measure the results of communication and marketing campaigns.

• Strong organizational and time management skills.

• Ability to work independently and as part of a team.

• Passion for our company and industry.

Benefits:

• Competitive salary and benefits package.

• Opportunity to work with a talented and passionate team.

• Dynamic and fast-paced work environment.

• Chance to make a significant impact on the company's success.

How to Apply

Please submit your resume and cover letter via email: HR@ASHEWA.COM

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.