Wine making has been a part of the Ethiopian culture for more than a millennium, dating back to the Axumite era. Although this traditional method has survived all that time, the methods, quality, and variety stayed the same. In 1943 GC (1936 Ethiopian Calendar), a Greek family started the first winery in Ethiopia around followed by an Italian family who established their winery at Mekanisa. The two ventures where nationalized in 1973 and regrouped in one entity that was named Awash Wine. Since that time, we have grown to be one of the country’s most loved brands-a market leader that is interwoven with the cultural fabric of the county.

Job Summary

To introduce consumers to a new brand or to remind them of our current brands in a memorable way that associates the specific brands with a positive experience that ultimately results in volume growth and or improvement in brand health measures.

Job Duties and Responsibilities

• Manage brand research and development.

• Develop strategy for marketing engagements, campaign, consumer engagement.

• Create digital consistency throughout all platforms.

• Manage budget for the brand.

• Develop and structure brand experiential activities.

• Analyze the sales trend and come up with marketing strategy.

• Manage cross-functional activities.

• Manage creative agencies as stakeholders.

• Manage and evaluate the ideas provided by Creative Agencies.

• Manage brand activation and launches.

• Conduct ATL and BTL or TTL activities.

• Develop and implement quarterly plans.

• Prepare and share quarterly and annual reports.

• Conduct vendor-related activities such as vendor selection, communication, payment, contract etc.

• Make frequent interaction with Quality Assurance department regarding label, product, Standards Agency requirements.

• Work with production department on product development and innovation.

• Organize and manage consumer-based events.

• Develop POSM design and deployment plan.

• Inspect brand health constantly and come up with plan to improve performance.

• Ensure the ISO standard implementation in the company.

• The job holder is responsible to follow all SOPs and safety protocols of the company while doing his/her job.

• Attend monthly regular team meetings and share thoughts and ideas with colleagues.

Job Requirements

• BA in Marketing, Business Management or related filed.

• At least 5 years of relevant experience on Brand and Innovation, FM-CG and Project Management.

How to Apply

Interested applicants who meet the minimum requirements may send their application and CV to THIS LINK.  Only shortlisted applicants shall be contacted.