Overview:

Do you hear the pulse of the online world? Can you weave captivating narratives in 280 characters or less? We're seeking a creative and strategic Social Media Specialist to amplify our brand voice, captivate audiences across platforms, and drive meaningful engagement through the power of social media.

Detail Roles & Responsibilities:

Strategy & Planning:

• Develop and implement comprehensive social media strategies aligned with business goals and brand identity.

• Conduct competitive analysis and audience research to understand trends and tailor content for maximum impact.

• Define key performance indicators (KPIs) and track progress to measure success and inform strategy adjustments.

Content Creation & Curation:

• Craft engaging and visually appealing content for various platforms (Facebook, Instagram, Twitter, etc.) that resonates with target audiences.

• Experiment with different content formats (videos, images, stories, live streams) to maximize reach and engagement.

• Curate and share relevant third-party content that aligns with brand values and audience interests.

Community Management & Engagement:

• Foster lively and interactive communities across platforms by responding to comments, messages, and mentions promptly.

• Proactively engage with followers, sparking conversations and building positive brand relationships.

• Manage online reputation and proactively address any negative feedback or inquiries.

Paid Advertising & Analytics:

• Develop and manage targeted social media advertising campaigns for brand awareness, lead generation, and website traffic.

• Monitor and analyze campaign performance data to optimize ad spend and improve results.

• Utilize social media analytics tools to gain insights into audience behavior and content effectiveness.

Campaign Strategy & Planning:

• Develop and execute comprehensive email marketing campaigns aligned with overall marketing goals and customer segments.

• Conduct audience research and analysis to personalize messaging and tailor content to specific interests and purchase stages.

• Define key performance indicators (KPIs) and track campaign performance data to measure success and inform optimization strategies.

Content Creation & Design:

• Craft compelling and engaging email copy that resonates with target audiences and motivates them to take action.

• Design visually appealing email templates using email marketing platforms, incorporating brand identity and best practices.

• Experiment with different content formats (text, images, GIFs, videos) to maximize engagement and click-through rates.

Automation & Segmentation:

• Develop and implement automated email workflows for welcome series, abandoned cart reminders, lead nurturing sequences, and other customer journeys.

• Segment email lists based on demographics, behavior, and interests for targeted and personalized messaging.

• Utilize email marketing automation tools to streamline campaign execution and optimize efficiency.

Data Analysis & Optimization:

• Analyze email campaign performance data using analytics tools to identify trends, understand customer behavior, and measure ROI.

• Perform A/B testing and experiments to optimize subject lines, copy, CTA buttons, and other elements for maximum impact.

• Continuously iterate and improve email campaigns based on data insights and industry best practices.

Collaboration & Growth:

• Collaborate with other digital marketing team members to ensure email marketing efforts align with overall brand messaging and customer experience.

• Stay up-to-date on the latest email marketing trends and technologies, adapting strategies to leverage new opportunities.

• Proactively seek ways to expand email reach and improve performance through innovative campaigns and audience engagement strategies

Job Requirements

• Minimum 3-5 years of experience in social media marketing, preferably within real estate.

• Proven track record of success in developing and executing successful social media campaigns that drive measurable results.

• Strong understanding of different social media platforms and their functionalities.

• Excellent writing and storytelling skills with a knack for crafting engaging content in various formats.

• Analytical skills and experience with social media analytics platforms.

• Experience with social media advertising platforms (Facebook Ads, etc.) preferred.

• Bachelor's degree in marketing, communications, or a related field.

Additional Desired Skills:

• Experience with influence marketing and community building strategies.

• Knowledge of video editing and basic graphic design skills are a plus.

• Strong visual sensibility and understanding of visual storytelling techniques.

• Experience with social media automation tools is a plus.

How to Apply

Submit your CV along with your application letter via email: giftrealestatehr2020@gmail.com or in person to Gift Real Estate's Head Office, located on Bole Road in front of Getu commercial center, Bahir Building, 8th floor, Room Number 803 For further information contact Tel. 0114655558/0114671975

Gift Real Estate plc 

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