Job Expired

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Senior Marketing Manager

Multichoice Ethiopia Plc

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Business

Marketing Management

Addis Ababa

5 years - 7 years

1 Position

2024-02-16

to

2024-02-27

Required Skills
Required skills have not yet been specified for this position this job
Fields of study

Marketing

Full Time

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Job Description

Key Performance Measures 

Ø Drive new/new sales and reconnects and active days within the existing customer base.

Ø Drive consideration among non-Pay TV and competitors’ customers

Ø Convert customer demand across various channels and touchpoints

Ø Improve and continuously develop best practices in media strategy based on learnings and market.

Ø nuances

Ø Set the marketing agenda on priorities and key quarterly campaigns

Ø Develop & nurture 3rd party relationships

Ø Forecasting and Budgeting

Deliver Content Discovery and communications Plans.

Ø Overseeing marketing operational delivery processes from brief to delivery

Ø Brand Health Scores and a positive perception of our brands, products and affordability in-market.

Key tasks

Ø Set the overall marketing comms calendar for the team with clear objectives

Ø Work across a range of marketing activities to meet new customer acquisition targets

Ø Track, monitor and assess performance of all marketing activities to generate new subscribers.

Ø Work with team to improve reporting capabilities, marketing dashboards and develop understanding of related metrics

Ø Maximize response by media and by campaign through continuous testing and optimization

Ø Support on detailed and strategic media plans execution in line with market demands

Ø Develop & nurture 3rd party relationships, build effective working relationships with existing providers and vendors

Ø Lead the execution of all retail, POS and merchandising including decoders

Ø Take a lead role in planning and implementing seasonal cross-sell promotions and ensure activities drive good customer behaviors (don’t drive high risk high churn profiles)

Ø Report back on performance against agreed KPI’s to senior management

Ø Along lead the forecasting and budgeting process for in-country marketing budgeting

Ø Manage campaign budgets, channels and expenditures with Brand Managers and Regional Marketing

Ø Managers to meet efficiency targets

Ø Take responsibility for the management and ongoing coaching of your direct reports & ensure the team implements their plans as agreed

Ø Share best practice with the wider business & drive continued innovation

Job Requirements

Qualifications& Experience

Ø Degree in Marketing or related field

Ø Post Grad Qualification or Equivalent Qualifications in Marketing or Business Management

Ø  A minimum of 5 - 7 years’ experience in consumer electronics, FMCG etc

Ø Media planning experience

Ø Campaign Execution and BTL experience

Technical Competencies

Ø Strong analytical and commercial understanding

Ø Excellent budgeting and business forecasting knowledge

Ø Understanding of Pay TV

Ø Knowledge of agency briefing

Ø Knowledge and understanding of operations, and trade marketing

Ø Strong understanding of market and customers

Ø Project management skills

Behavioral Competencies

Ø Strategic Thinking

Ø Networking

Ø Risk Management

Ø Negotiation Skills

Ø Future Oriented

How to Apply

Interested candidates are invited to send their CV and/or cover letters through THIS LINK

Only shortlisted candidates will be contacted.

Fields Of Study

Marketing

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