Job Expired
Multichoice Ethiopia Plc
Business
Marketing Management
Hawassa,Bahir Dar
5 years
1 Position
2024-02-16
to
2024-02-27
Marketing
Marketing Management
Full Time
Share
Job Description
Key Task
Strategy
Ø Develop a regional marketing plan, aligned with the business strategy and ensure implementation
Marketing Management
Ø Promote a positive brand image that will lead to an increase in the overall subscriber base throughout the country.
Ø Develop content that drives brand awareness, consideration, acquisition, and positive customer behavior.
Ø Ensure the messaging and brand is aligned and drives customer acquisition and retention.
Ø Drive customer education, self-service awareness, and usage through marketing campaigns
Ø Brief BTL agency on campaigns.
Ø Take responsibility for the management of current campaigns and new brand building activities.
Ø Deliver on digital assets where necessary, as part of campaign delivery.
Ø Oversee all marketing production processes from brief to delivery on brand, products, packages, and services campaigns.
Ø Drive awareness of packages offered as well as upgrades and downgrades.
Ø Drive awareness and usage of VAS services/products and other digital platforms across all spheres.
Ø Drive retail/point of sale branding and marketing collateral and ensure sufficient supplies are available.
Ø Coordinate all logistics and manage all admin related regional marketing activities.
Ø Provide reports and feedback to the Senior Marketing Manager and HOD.
Plan and host regional activation, events etc Remain up to date with marketing best practices.
Operational Delivery
Ø Implement all marketing plans to promote acquisition and retention.
Ø Implement all marketing campaigns to promote customer education on packages, contents, self-service for DStv.
Ø Plan, execute, track and report on all marketing campaigns, new products, and services.
Ø Lead the planning and implementation of region-specific brand activities and ensure alignment with brand objectives.
Ø Liaise with agencies and internal teams regarding on-air material and digital assets.
Ø Manage brand packages education and upgrades and downgrades (flexibility) marketing campaigns.
Ø Ensure all marketing campaigns are implemented as per the plan on ATL and BTL- Trade and POS
Reporting
Ø Prepare and present reports on campaign success and regional activities and trends as per the agreed timeline.
Stakeholder Management
Ø Develop relationships regional sales managers, local regulators, amongst others.
Ø Build effective working relationships with existing providers and vendors.
Qualifications and Experience
Ø Degree in Marketing or equivalent.
Ø 5 years’ experience in a marketing or brand management role from any consumer facing business.
Ø Focus on understanding customer and developing marketing propositions to drive purchase and brand affinity.
Ø Knowledge and understanding of operations, technical, and production background.
Ø Understanding of the model for working and developing campaigns with agencies and management of multiple stakeholders.
Ø Strong understanding of own markets and customers.
Ø Project management knowledge and experience.
Ø Media planning experience
Ø Sales and Trade marketing experience (Trade Marketing Experience is a must)
Technical Competencies
Ø Developing marketing strategies and plans campaigns
Ø Conducting marketing campaigns
Ø Knowledge of marketing best practices and trends
Ø Strong analytical and commercial understanding
Ø Excellent budgeting and business forecasting knowledge
Ø Understanding of markets and market trends
Ø Understanding of Pay TV
Ø Understanding of regional customer base
Ø Presentation and reporting writing
Ø Stakeholder management at all levels of the organization
Ø Creativity
Ø Knowledge of agency briefing.
Ø Knowledge and understanding of operations, and trade marketing
Ø Project management skills.
Behavioral Competencies
Ø Strategic Thinking
Ø Relationship Building
Ø Decision Making
Ø Holistic Thinking
Ø Risk Management
Ø Accountability
Ø Negotiation Skills
Ø Future Oriented
Interested candidates are invited to send their CV and/or cover letters through THIS LINK
Only shortlisted candidates will be contacted.
Fields Of Study
Marketing
Marketing Management
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