Position Title: Demand Creation Advisor

Department: WASH

Division: Urban WASH

Level: TBD

Reports to: Market Development Director, Urban WASH

Based in: Addis Ababa

Duration of contract: Indefinite based on performance and availability of funds.

Remuneration: As per organization pay scale plus other PSI/Ethiopia staff benefits.

Application Deadline: March 4, 2024 

Who we are?

We’re Population Services International (PSI), the world’s leading non‐profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing. We are a $560m enterprise based in Washington, DC, operating in the private and public sectors in more than 65 countries. 

Join us!

There are over 9,000 “PSI’ers” around the world. It’s a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job. 

PSI/Ethiopia wants to reimagine healthcare, put the consumer at the center, and whenever possible, bring quality care to the front door.  We achieve health impact in Ethiopia by working with both government and private partners and harvesting technology innovation to bring quality care closer to communities, schools, and homes.   We empower consumers by including them in the design of healthcare solutions, offering them more healthcare choices, and helping them to have a voice in influencing national priorities.  We work with all market actors in the health system to understand their needs, designing and delivering solutions so that market systems can sustainably serve consumers for the long term, helping to support the Government of Ethiopia in achieving Universal Health Coverage.  

We are looking for a Demand Creation Advisor who is principally responsible for devising demand creation strategy, approaches, and tools, to raise awareness and increase demand for WASH product and services among the urban and peri-urban customer. S/He supports roll out of sales and marketing capacity development with partners and coaches government actors and business operators to increase demand for services and uses rigorous monitoring approaches to routinely evaluate and strengthen demand creation techniques. 

Key Result Areas: 

·      Urban WASH Demand creation

·      Urban WASH SBC Strategy

·      Sales marketing capacity building 

Sounds like you? Read on!

Main Duties and Responsibilities: 

•   Conduct assessments to Understand consumer behaviors, motivators, and barriers to WASH service uptake in urban context. 

•   Device SBC and demand creation strategy that helps increase demand and use of WASH products and services among urban and peri-urban customers.

•   Oversee adoption of resulted oriented WASH SBC strategy and support in development of SBC tools and approach that can be scaled in Urban WASH context.

•   Supports roll out of sales and marketing capacity development with partners, coaches government actors and business operators to increase demand for services. 

•   Develop/adopt and implement a strategy to link SBC and Promotion activities to increase effectiveness of demand.

•   Develop/adopt SBC and demand creation training manual and identify and adopt training materials to be utilized for WASH demand creation purposes.

•   Foster partnerships with stakeholders for adoption capacity building and institutionalization of tested demand creation and SBC approaches 

•   Design and manage SBCC capacity building activities, follows up activities in the project areas and ensures full participation of stakeholders in planning SBC activities in cities the project operates.

•   Develop and put in place a routine performance monitoring and support system that enables flow of report and data for decision making and capacity building support structure for demand creation and SBC. 

•   Contribute to the development of metrics and establishment of a monitoring and evaluation framework for tracking project progress, specifically tracking SBCC related activities.

•   Engage with relevant government/local partners and to effectively foster demand creation SBC activities.  

•   Provide regular, concise reporting on program activities, including documents and sharing key learning on the potential to scale.

•   Document best practice and carry out potential research and gather important and new developments. 

Generic Duties of the Position: 

·      Develop and implement annual objectives and plans.

·      Monitor and ensure the proper utilization of allocated departmental budget.

·      Support the development of team members and partners  through training,  coaching, mentoring, and on-going feedback.

·      Participate in group decision making processes by forming part of different groups/committees.

Job Requirements

Background

Qualification and Experience:

·      Bachelor’s Degree or above in Health Communication/Promotion, Marketing, communication, Social Work/Development studies, Sociology and/or Public Health or related fields.

·      Minimum of five years of experience in managing SBC/ communication and promotion activities of health/ WASH projects.  Experience in practical fieldwork and prior supervisory position will be an advantage.

·      Strong writing and communication skills both in Amharic and English are a necessity and knowledge of other local languages will be an added advantage.

·      Must demonstrate mastery of computer skills in word processing, Excel for budget and spread sheet work and excellent presentation skills.  Skills in data processing will be an advantage.

·      Must demonstrate strong interest and commitment to WASH and specifically for Market based sanitation

·      Ability to work with minimum supervision, skills to promote teamwork and effort is essential. Experience in practical fieldwork and prior supervisory position will be an advantage.

·      Ability and willingness to travel to project cities as per need is required

How to Apply

Are you intrigued? Apply!

By following our 3 steps application process:

1. Fill out the mandatory application form using the following link: Online Application Form. It will only take 5 to 10 minutes.

2. Send your CV and application letter to recruitment@psiet.org clearly mark “Application for Demand Creation Advisor Position” in the subject line.

3. Check your email and make sure you receive an automatic response acknowledging receipt of your CV. If you don’t receive the automatic response, check again your subject line and if needed, re-submit your CV and application letter with the correct subject.

Application deadline is March 4, 2024. We’ll call or e-mail you back if there is a good fit on both sides.

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of race, religion, national origin, sexual orientation, or disability.