Job Expired
Head of Marketing / Marketing Manager ( Re-Advertised)
Tilla Spa & Fitness
Business
Marketing Management
Addis Ababa
5 years
1 Position
2024-02-28
to
2024-03-09
Business Management
Marketing
Business Administration
Marketing Management
Full Time
Share
Job Description
About the company
Derived from the Amharic word to signify umbrella, shade or protection, the TILLA name embraces the core intention of the brand which is to nurture and protect the integrity of the body’s largest organ; the skin.
It is a fortuitous encounter with a trader in West Africa of atypical skin lightening agent ,a toxic product with known harmful effects, that sparked the vision for TILLA and lay the foundation for a home-grown African brand that challenges beauty standards across the continent and beyond.
The TILLA Collection is the culmination of this journey; a perfect blend of tradition and innovation
JOB PURPOSE:
In our company, Marketing is about understanding people and building awareness of how our products can satisfy their needs. We’re looking for an experienced and versatile marketing manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs
OBJECTIVES OF THIS ROLE
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
RESPONSIBILITIES
Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
AGE: 35 to 40 years
Reports to:- General Manager
Job Requirements
QUALIFICATIONS & AGE
MBA Degree in Marketing, Business or related field from a reputed institute
Proficiency with online marketing and social media strategy
Proven success in designing interactive applications and networking platforms
Willingness to travel
Established contacts in media
REQUIRED SKILLS & EXPERIENCE
Proven success in developing marketing plans and campaigns
Excellent written and verbal communication skills (Both English & local)
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Excellent analytical skills
Well conversant with MS-Office & other internet tools
Minimum 10-12 years of experience in the all above, preferably in FMCG companies
COMPETENCIES:
Honesty & Integrity
Positive attitude
Growth mindset
High Degree of accountability
How to Apply
Interested and qualified applicants can apply though the link HERE
Fields Of Study
Business Management
Marketing
Business Administration
Marketing Management
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