Job Expired
Marketing Manager
Addis Systems PLC
Business
Marketing Management
Addis Ababa
5 years
1 Position
2024-03-06
to
2024-03-12
Business Management
Business Administration and Management
Marketing
Business Administration
Marketing Management
Full Time
Share
Job Description
Addis systems PLC is ERP, Electronic Invoicing and E-POS company that delivers convenient, innovative, safe and secure financial software services in Ethiopia by leveraging the latest technology platform in the industry and developing user-oriented products and services. Addis systems invites qualified applicants for the following vacant positions.
Roles and Responsibilities
Develop and implement comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and revenue growth.
Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes, and use insights to inform marketing strategies and tactics.
Manage and maintain brand identity and consistency across all marketing channels and communication materials, ensuring alignment with company values and objectives.
Oversee the creation and production of marketing content, including website copy, blog posts, social media posts, email campaigns, and promotional materials.
Plan and execute digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and online advertising, to reach and engage target audiences.
Coordinate and manage marketing campaigns from concept to execution, including campaign ideation, planning, execution, and performance analysis.
Develop and implement lead generation strategies and tactics to acquire qualified leads and drive sales pipeline growth, collaborating closely with sales teams.
Monitor and analyze marketing performance metrics and KPIs, such as website traffic, conversion rates, email open rates, and ROI, and use data insights to optimize marketing strategies and campaigns.
Manage marketing budgets, allocate resources effectively, and optimize spending to maximize ROI and achieve marketing objectives.
Collaborate with cross-functional teams, including product management, sales, and creative teams, to align marketing initiatives with business goals and objectives.
Job Requirements
Skills and Qualifications:
Master's or Bachelor's Degree in Marketing, Business Administration or related fields
Minimum of 5 years of experience in marketing roles, with demonstrated success in developing and implementing marketing strategies and campaigns.
Strong strategic thinking and problem-solving skills, with the ability to analyze complex issues, develop actionable insights, and drive strategic initiatives.
Creative thinking and innovative mindset, with the ability to develop compelling marketing messages, campaigns, and content that resonate with target audiences.
Proficiency in digital marketing channels and tactics, including SEO, SEM, social media marketing, email marketing, and online advertising, with hands-on experience in campaign execution and optimization.
Strong analytical skills and proficiency in marketing analytics tools, such as Google Analytics, Adobe Analytics, or HubSpot, with the ability to interpret data and draw actionable insights.
Excellent written and verbal communication skills, with the ability to effectively communicate ideas, concepts, and strategies to internal teams and external stakeholders.
Effective project management skills, with the ability to manage multiple projects simultaneously, set priorities, meet deadlines, and deliver results in a fast-paced environment.
Leadership and team management skills, with the ability to inspire and motivate team members, foster collaboration and innovation, and drive results.
Adaptability and flexibility to thrive in a dynamic and changing environment, with a proactive and solution-oriented approach to challenges and opportunities.
How to Apply
Interested candidates meeting the above criteria are invited to submit their resume and cover letter via email: info@bridgetechplc.com. Please include "PM Application - [Your Full Name]" in the email subject line.
Note: Only shortlisted candidates will be contacted for interviews.
Join Addis systems PLC and be part of a dynamic team driving the future of Fintech in Ethiopia. Your expertise will play a crucial role in shaping the digital financial landscape and contributing to the growth of our innovative solutions.
Addis systems PLC is an equal opportunity employer. We encourage applications from qualified individuals of all backgrounds.
Fields Of Study
Business Management
Business Administration and Management
Marketing
Business Administration
Marketing Management
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