Responsible planning, executing, and optimizing digital marketing campaigns to

increase brand visibility, drive traffic, and generate leads.

Main Duties and Responsibilities:

● Develop and implement digital marketing strategies to achieve marketing objectives and target KPIs.

● Execute and manage digital campaigns across various platforms, including

Google Ads, social media platforms, and email marketing.

● Conduct keyword research and on-page optimization to improve organic search

rankings.

● Implement SEO best practices to drive organic traffic to the website.

● Set up and manage PPC campaigns on platforms like Google Ads and Bing Ads.

● Optimize ad copy, bids, and targeting for maximum ROI.

● Develop and execute social media strategies to grow and engage the target

audience.

● Create and curate content for social media platforms to increase brand visibility.

● Plan and execute email marketing campaigns to nurture leads and engage

existing customers.

● Monitor email performance and optimize campaigns for better results.

● Collaborate with the content team to create engaging and relevant content for

various digital channels.

● Use content to drive traffic, engage the audience, and support SEO efforts.

● Monitor and analyze digital marketing performance metrics, such as website

traffic, conversion rates, and campaign ROI.

● Provide regular reports and insights to measure campaign effectiveness and

recommend improvements.

● Coordinate with the web development team to ensure the website is optimized for

user experience and conversions.

● Implement website changes and updates as needed.

● Stay updated on digital marketing trends, emerging technologies, and best

practices.

● Suggest and implement innovative digital marketing strategies.

Job Requirements

● Bachelor's Degree in Marketing, Business or a related fields. Certification in

Digital Marketing is a plus.

● 2 years of experience in the field of digital marketing.

Competencies and Professional skills required

● Proven track record in planning and executing successful digital marketing

campaigns.

● Strong understanding of digital marketing channels and strategies.

● Experience with digital marketing tools and platforms, such as Google Ads,

Google Analytics, Facebook Ads Manager, and email marketing software.

● Analytical mindset with the ability to interpret data and provide actionable

insights.

● Creative thinker with the ability to generate engaging content and marketing

ideas.

● Excellent written and verbal communication skills.

● Detail-oriented and organized in campaign management and reporting.

● Ability to work independently and collaborate with cross-functional teams.

● Adaptability and the ability to thrive in a fast-paced and dynamic environment.

Desired Personal Attributes

● Teamwork spirit

● Communication and Interpersonal Skills

● Maturity and Professional Attitude

● Initiative and Motivation

How to Apply

Potential candidates who meet the requirements should apply only online through THIS LINK  Application deadline is 15 consecutive days from the date of this vacancy announcement