Job Expired
Trade Marketing Manager
Samanu Proudly Ethiopian
Business
Marketing Management
Addis Ababa
3 years - 5 years
1 Position
2024-04-30
to
2024-05-07
Business Management
Business Administration and Management
Marketing
Marketing Management
Full Time
Share
Job Description
Job Summary
The trade marketing Manager role is to coordinate execution of market initiatives between Marketing and sales department, execute initiatives across all retail channel, monitor brand performance in the trade and improve visibility and presence.
DUTIES AND RESPONSIBILITIES
Establish channel strategies along with execute associated plans.
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
Leading and implementing channel specific marketing strategies and plans for assigned retailers
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility
Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
Lead retail channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.
Prepare trade promotion plans with main customers.
Monitoring and communication of pricing and competitive analysis on weekly basis
Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
Coordinates activities associated to organization participation at tradeshows or events.
Manage and lead a merchandizer’s team activities including their daily, weekly and monthly activities with an alignment of sales and marketing team
Plan and manage all POS materials needed and order
Manage trade offers and incentive with a collaboration of marketing team
Plan, develop Trade Marketing campaigns to increase brand awareness in the retail channel and to achieve consumer’s top choice
Assess launch success & prepare closing report for major launches.
Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers' insights.
Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
work other functions internally (Supply Chain, Marketing & Finance) as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objective Develop, Implement and monitor Qualitative and Quantitative research to evaluate regularly brand performance (Brand awareness, TOM, Values…)
Job Requirements
COMPETENCIES: -
Ability to understand market execution requirements
Deep understanding of the retail environment dynamics, Wholesalers, Retailers and modern trade
Leadership skill but also ability to find solution and alternative to land his activities on time
High level of energy and ability to motivate others;
Ability to negotiate and develop excellent relation with its peers and suppliers
In-depth understanding of Ethiopian consumers and habits
Team Player: Able to influence and work in multi-functional teams;
Initiative / Decision Making
QUALIFICATIONS REQUIRED
MBA Degree in Marketing, Business Management or Equivalent
Experience:
Minimum of 3 to 5 years in Marketing/Sales in FMCG
How to Apply
Application instruction
Please title your application with subject line: -"Trade Marketing Manager "
Candidates meeting the above-required qualifications are invited to send their CV through careers@samanu.com
Only those applicants who meet the above criteria will be contacted for an interview.
Application deadline: May 7, 2024
Fields Of Study
Business Management
Business Administration and Management
Marketing
Marketing Management
Related Jobs
about 7 hours left
Osaka Steel PLC
Crown Door Sales
Sales Officer
Full Time
2 yrs
1 Position
Educational background in any field of study with relevant work experience in sales (preferably in construction, furniture, or related industries). Location: Remote / Addis Ababa & Surrounding Areas Job Type: Freelance (Commission-Based) Duties & Responsibilties: - Identify and connect with potential clients (contractors, real estate developers, businesses, and individuals). - Promote and sell Crown Door’s products on a commission basis. - Build strong relationships with customers and provide after-sales support. - Report sales progress and market trends.
about 7 hours left
Romanat East Africa Plc.
Sales and Marketing
Marketing Officer
Full Time
2 yrs
1 Position
Master's or Bachelor's Degree in Marketing, Marketing Management, Sales or in a related field of study with relevant work experience. Duties and Responsibilities: - Responsible for implementing sales and marketing strategies to maximize hotel revenue across rooms, events, and food & beverage outlets. - Develop and maintain client relationships, coordinate marketing campaigns, and support brand awareness initiatives to drive occupancy and profitability. - Execute sales plans to meet revenue targets for accommodation, meetings, and events. - Develop and maintain strong relationships with corporate clients, travel agents, and partners. - Conduct market research to identify new -markets. - Coordinate and monitor marketing campaigns, including digital and social media activities.
2 days left
Minaye PLC
Marketing Intern
Internship
Internship
0 yrs
1 Position
Currently pursuing or Completed a Degree in Marketing, Business, Statistics or in a related field of study Duties & Responsibilities: - Assist in conducting market research and competitive analysis. - Collect, interpret, and present marketing data (e.g., campaign performance, customer insights). - Assist in preparing detailed reports and presentations for stakeholders. - Support digital marketing efforts (social media, email campaigns, SEO, etc.). - Collaborate with the team on brainstorming and strategy development.
4 days left
Yimaru Academy
Marketing Manager
Marketing Manager
Full Time
2 - 3 yrs
1 Position
Bachelor's Degree in Marketing, Business, Communication or in a related field of study with relevant work experience Duties & Responsibilities: - Develop and implement comprehensive marketing plans - Manage and grow Yimaru Academy’s presence on Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. - Develop and execute lead generation campaigns to attract potential students. - Ensure consistent brand messaging across all marketing channels. - Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track campaign performance.
5 days left
Natural.et
Shop Sales For Natural Supplements Store
Sales Person
Full Time
0 yrs
1 Position
Completion of 12th Grade Required Gender: Female Working hours: Monday to Saturday, 2:30 in the morning to 12:30 in the Evening. Duties & Responsibilites: - In person sales with clients who come to shop. - Store Keeping and Stock Managment. - Tiktok Account Managment. - Live product selling on Tiktok - Making product videos on Tiktok. - Managing motorist - Submitting daily and weekly reports Required Skills: - The applicant needs to be fast learner, good at reading and writing proper English. - Needs to have a well working smart phone with a second sim card. - The person needs to dress properly suitable for shop. - Priority for persons with previous sales experience jobs. - Priority for applicants with previous do Tiktok or short videos online.
6 days left
Amesco Construction and Trading PLC
Marketing Manager
Marketing Manager
Full Time
3 - 5 yrs
1 Position
Bachelor's Degree in Marketing, Business Administration or in a related field of study with relevant work experience in a marketing management role Duties & Responsibilites: - Develop and implement strategic marketing plans aligned with business objectives - Manage and optimize multi-channel marketing campaigns (Digital, Social Media, Email, Content, Events) - Conduct market research and competitive analysis to identify trends and opportunities - Create compelling content and messaging that resonates with our target audience - Manage and track marketing budgets and provide regular reports on performance - Collaborate with cross-functional teams Required Skills: - Strong understanding of digital marketing principles and best practices - Excellent written and verbal communication skills