Position: Marketing

Job Time: Full-Time

Job Type: Permanent

Place of Work: Addis Ababa, Addis Abeba - Ethiopia

Posted date: 36 minutes ago

Deadline: June, 20/2024

We are seeking a motivated and creative Marketing Associate with 6 plus months of experience to join our dynamic marketing team. The Marketing Associate will play a key role in executing marketing campaigns, developing content, and implementing strategies to drive brand awareness, engage target audiences, and support overall business objectives. This position offers an exciting opportunity for an enthusiastic individual to further develop their marketing skills and contribute to the success of our organization.

Duties and Responsibilities:

1. Campaign Execution:

• Assist in the planning, development, and execution of marketing campaigns across multiple channels, including digital, social media, email, and events.

• Collaborate with cross-functional teams to ensure alignment of campaign objectives, messaging, and creative assets.

• Monitor campaign performance, track key metrics, and provide insights and recommendations for optimization.

2. Content Development:

• Create compelling and engaging content for various marketing channels, including blog posts, social media posts, emails, and website copy.

• Collaborate with designers, writers, and other stakeholders to develop visual assets, videos, infographics, and other multimedia content.

• Ensure content is on-brand, accurate, and aligned with target audience preferences and marketing objectives.

3. Social Media Management:

• Manage and grow social media presence across platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.

• Develop and schedule content calendars, post updates, and engage with followers to increase brand visibility and audience engagement.

• Monitor social media channels for trends, conversations, and opportunities to participate in relevant discussions and promote brand awareness.

4. Market Research and Analysis:

• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the industry.

• Analyze customer insights, behavior data, and market trends to inform marketing strategies and campaign targeting.

• Stay abreast of emerging technologies, tools, and best practices in digital marketing and make recommendations for implementation.

5. Email Marketing and Automation:

• Assist in the creation and execution of email marketing campaigns, including drafting copy, designing templates, and segmenting email lists.

• Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, and optimize campaigns for engagement and conversion.

• Implement marketing automation workflows and sequences to nurture leads, onboard customers, and drive retention and loyalty.

Job Requirements

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.

• 6 plus months of experience in marketing, preferably in a similar role or industry.

• Strong written and verbal communication skills, with a keen eye for detail and creativity.

• Proficiency in digital marketing tools and platforms, such as Google Analytics, social media management tools, email marketing software, and content management systems.

• Basic understanding of SEO principles, keyword research, and optimization techniques.

• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.

• Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

• Eagerness to learn, adapt, and take on new challenges in a fast-paced environment.

This is an excellent opportunity for a driven and enthusiastic Marketing Associate to take the next step in their career and contribute to the success of our marketing initiatives. If you are passionate about marketing, creative storytelling, and driving business results, we encourage you to apply and join our team.

How to Apply

Submit your application and CV with supporting documents via email: apply@geezjobs.com. Indicate the subject line of your email as "Marketing".