Working with and reporting to the MCH Specialty Manager, Marketing Officer-Maternity Service is responsible to develop the image and profitability of MSI Ethiopia Center in the Ethiopia market, in accordance with global and local objectives, through planning, budgeting, and implementing relevant marketing activities.

We are looking for a passionate Marketing Officer to plan and oversee the organization’s marketing activities and campaigns. Under the assigned centers cluster, the incumbent will be the one to ensure that all marketing operations are successfully meeting the goals set by MSI Ethiopia Commercial Services Department.

A successful Marketing officer must have great enthusiasm for all things marketing and great knowledge of relevant techniques, and principles and required to have a proven track record in the execution and monitoring of marketing plans. The ideal candidate will also be an excellent communicator and will have experience in managing different marketing ventures.

Roles and Responsibilities

• Under his/ her centers cluster, plans and organizes and leads marketing activities or events to raise brand awareness and to promote MSI Centers Services.

• At least quarterly plan, execute, and monitor local/ center level demand generation activities such as Megaphone promotion, roadshow, community conversation/coffee ceremony, Sinicization workshop, working with higher education institution youth forums.

• Ensure the implantation of different marketing campaigns of the organizations at Center levels and track the impact of the campaigns for decision making.

• Liaise with stakeholders, referral partners and vendors to promote success of activities and enhance the company’s presence.

• Ensure to maintain branding consistency of MSI center per the branding guideline of the organization.

• Take leadership in leading center level demand generation activities on regular base with social media per branding policy of the organization.

• Actively co-supervise with center manager the day-to-day performance of center promoters, provide required technical support to center promotes and referral partners under his/her cluster

• Actively track the day-to-day referral performance of center promoters and referral partners ensure to building strong referral partnership with RPs,

• Compile weekly and monthly referral performance data of center promoters for payroll processing 

• Weekly monitoring and follow up performance of center promoters, provide all needed technical support, support and advise the center manager in center promoters performance management and appraisal

• Prepare contents, get branding approval from supervisor for the publication of marketing material and oversee distribution.

• Conduct market research to identify opportunities for promotion and growth.

• Work and collaborate with MCH/BemONC/SRH Center managers and CSMs in preparing budgets and monitoring expenses.

• Mapping new Community Based mobilizers [CBMs] and new referral partners and capacitate and engage them for community-based awareness creation and Center services promotions and client referral.

Job Requirements

Required Qualification: 

1.  BSc/BA in marketing, business administration, communication, or relevant field

2. Experience

•           Minimum 5 years of direct experience in the relevant sector/field. 

3. Skills required, Attitudes and Attributes

• Proven experience as marketing officer or similar role

• Solid knowledge of marketing techniques and principles

• Good understanding of market research techniques, statistical and data analysis methods

• Excellent knowledge of MS Office and marketing software

• Thorough understanding of social media and web analytics

• Excellent organizational and multi-tasking skills

• Outstanding communication and interpersonal abilities

• Creativity and commercial awareness

• A team player with a customer-oriented approach

• Required number: - One (01)

• Duty Station: Addis Ababa

• Type of Employment: Permanent

• Pro-Choice

How to Apply

We invite candidates meeting the required qualifications to download and fill the job application form from THIS LINK and email to Humanresource@mariestopes.org.et before the closing date of this announcement on i.e. within Thirteen (13) consecutive days.

Please note that we ONLY consider those who filled in the application form and send us back.  We regret to inform that we do not accept CV at this stage.

Please mention the title of the position and workplace you applied for on the subject line of your email.

Due to the volume of applications, we will only contact shortlisted candidates, and we are unable to provide any feedback on unsuccessful applications.

CANDIDATES WHO DO NOT FOLLOW THESE INSTRUCTIONS WILL NOT BE CONSIDERED.

MSI ETHIOPIA REPRODUCTIVE CHOICES STRONGLY ENCOURAGE FEMALE CANDIDATES TO APPLY!