Position Title: Regional Technical Advisor, SBC and Marketing 

Portfolio: Integrated Programs

Department/Program: WASH

Division: WASH Market Systems 

Level: TBD 

Reports to: Lead, Area Office

Required number: One

Based in: Dessie

Vacancy type: Internal/External

Duration of contract: Indefinite based on performance and availability of funds. 

Remuneration: As per organization pay scale plus other PSI/Ethiopia staff benefits. 

Vacancy posted on: August 20, 2024

Application Deadline: September 2, 2024

Who we are?

We’re Population Services International (PSI), the world’s leading non‐profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing. We are a $560m enterprise based in Washington, DC, operating in the private and public sectors in more than 65 countries.

Join us!

There are over 9,000 “PSI’ers” around the world. It’s a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job. 

PSI/Ethiopia wants to reimagine healthcare, put the consumer at the center, and whenever possible, bring quality care to the front door.  We achieve health impact in Ethiopia by working with both government and private partners and harvesting technology innovation to bring quality care closer to communities, schools, and homes.   We empower consumers by including them in the design of healthcare solutions, offering them more healthcare choices, and helping them to have a voice in influencing national priorities.  We work with all market actors in the health system to understand their needs, designing and delivering solutions so that market systems can sustainably serve consumers for the long term, helping to support the Government of Ethiopia in achieving Universal Health Coverage. 

Job Summary

We are looking for a Social Behavior Change and Marketing Advisor who will lead efforts to design, implement, and evaluate behavior change strategies that promote health and hygiene practices within the community. This role will focus on creating effective marketing campaigns to drive engagement and promote sustainable practices and adaptation for hygiene and sanitation services. To drive access to Sanitation and Hygiene products and services by placing marketing discipline as a core of the demand creation intervention.

Key Result Areas:

• Decision Intelligence (DQ ® sales) process for MBAWISH 

• Support implementation of SBC strategy and marketing campaign 

• Marketing assessment and consumer insight 

• Capacity building and institutionalization of marketing sales and promotion 

Main Duties and Responsibilities:

• Instill marketing discipline within the (MBAWISH) Market Based area wide Hygiene and Sanitation program design process.

• Support the institutionalization of The Decision Intelligence (DQ sales) process in MBAWISH) Market Based area wide Hygiene and Sanitation program

• Provide technical support in Lead the creative and marketing the (MBAWISH) Market Based area wide Hygiene and Sanitation program

• Develop and implement comprehensive social behavior change (SBC) strategies tailored to target audiences.

• Collaborate with stakeholders to align SBC initiatives with organizational goals.

• Create and execute marketing campaigns to promote sanitation, hygiene, and health behaviors.

• Utilize various communication channels, including social media, community events, and traditional media.

• Conduct formative research to understand community needs, attitudes, and behaviors related to sanitation and hygiene.

• Monitor and evaluate the effectiveness of SBC initiatives and campaigns, providing recommendations for improvement.

• Train and support local teams and partners in SBC principles and marketing techniques.

• Foster community engagement through workshops and training sessions.

• Collaborate with government agencies, NGOs, and community organizations to promote behavior change.

• Engage with community leaders to advocate for SBC initiatives.

• Prepare regular reports on SBC activities, outcomes, and lessons learned.

• Document successful case studies and best practices for future reference.

Job Requirements

Qualification and Experience

• Master’s degree in business administration, Marketing, Economics Public Health/ environmental Health   or related fields with Six (6) years of demonstrated experience 

  OR

• Bachelor’s Business Administration, Marketing, Economics, Public Health/ environmental Health or related fields with Eight (8) years of demonstrated experience 

Additional Competencies

• Demonstrated experience in business development, sales and marketing

• Strong understanding of behavior change theories and frameworks.

• Excellent communication and interpersonal skills.

• Proficient in data analysis and using research to inform strategies.

• Ability to work collaboratively with diverse stakeholders.

• Proficient in English and Amharic languages, both in oral and written communication

• Knowledge of regional languages would be an advantage

• Comfortable using Microsoft Office applications

• Willingness to be based in a regional office and travel extensively

How to Apply

Are you intrigued? Apply!

By following our 3 steps application process:

1. Fill out the mandatory application form using THIS LINK. It will only take 5 to 10 minutes.

2. Send your CV and application letter to recruitment@psiet.org clearly mark “Application for Regional TA, SBC and Marketing position” in the subject line.

3. Check your email and make sure you receive an automatic response acknowledging receipt of your CV. If you don’t receive the automatic response, check again your subject line and if needed, re-submit your CV and application letter with the correct subject.

Application deadline is September 2, 2024. We’ll call or e-mail you back if there is a good fit on both sides.

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of race, religion, national origin, sexual orientation, or disability.