Job Expired
Trade Marketing Manager
Samanu Proudly Ethiopian
Business
Marketing Management
Addis Ababa
3 years - 5 years
1 Position
2024-08-30
to
2024-09-09
Business Management
Marketing
Full Time
Share
Job Description
The trade marketing Manager's role is to coordinate the execution of market initiatives between the Marketing and sales departments, execute initiatives across all retail channels, monitor brand performance in the trade, and improve visibility and presence.
DUTIES AND RESPONSIBILITIES
Establish channel strategies along with executing associated plans.
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
Leading and implementing channel-specific marketing strategies and plans for assigned retailers
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
Lead retail channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.
Prepare trade promotion plans with main customers.
Monitoring and communication of pricing and competitive analysis on a weekly basis
Develop, supervise, and improve procedures to link entire marketing activities with sales team activities.
Coordinates activities associated with organization participation at tradeshows or events.
Manage and lead a merchandizer’s team activities including their daily, weekly, and monthly activities with an alignment of the sales and marketing team
Plan and manage all POS materials needed and order
Manage trade offers and incentives with the collaboration of the marketing team
Plan, and develop Trade Marketing campaigns to increase brand awareness in the retail channel and to achieve consumer’s top choice
Assess launch success & prepare closing reports for major launches.
Develop yearly promotional plans on the brand level & country level in line with brand guidelines, Sales feedback as well as shoppers' insights.
Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
work other functions internally (Supply Chain, Marketing & Finance) as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives Develop, Implement, and monitor Qualitative and Quantitative research to evaluate regularly brand performance (Brand awareness, TOM, Values…)
Job Requirements
COMPETENCIES: -
Marketing experience of at least 2 to 3 years in FMCG brand management
Sales experience of at least 2 to 3 years including managing a sales team
Ability to understand market execution requirements
Deep understanding of the retail environment dynamics, Wholesalers, Retailers, and modern trade
Leadership skills but also the ability to find solutions and alternatives to land his activities on time
High level of energy and ability to motivate others;
Ability to negotiate and develop excellent relations with its peers and suppliers
In-depth understanding of Ethiopian consumers and habits
Team Player: Able to influence and work in multi-functional teams;
Initiative / Decision Making
QUALIFICATIONS REQUIRED
MBA Degree graduate in Marketing and Business Management or Equivalent
Experience:
Minimum of 3 to 5 years in Marketing/Sales FMCG
How to Apply
Application instruction
Please title your application with the subject line: -"Trade Marketing Manager "
Candidates meeting the above-required qualifications are invited to send their CVs through “careers@samanu.com”
Only those applicants who meet the above criteria will be contacted for an interview.
Application deadline: September 08, 2024
Fields Of Study
Business Management
Marketing
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