Job Expired
Ethiopost
Business
Marketing Management
Addis Ababa
3 years
1 Position
2024-09-13
to
2024-09-21
Marketing
Journalism, media studies and communication
Business
Full Time
Share
Job Description
Digital Marketing Officers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.
Digital Marketing Strategy:
Develop, implement, and manage comprehensive digital marketing strategies to enhance Ethiopost’s online presence and drive customer engagement.
Identify and analyze market trends to develop effective digital marketing plans.
Campaign Management:
Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and within budget.
Content Development:
Oversee the creation of engaging and relevant content for digital platforms, ensuring alignment with brand guidelines and marketing objectives.
Collaborate with the creative team to produce high-quality digital assets, including graphics, videos, and blog posts.
SEO and SEM:
Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to improve website visibility and traffic.
Conduct keyword research and analysis to identify opportunities for content optimization and paid search campaigns.
Social Media Management:
Develop and manage social media strategies to increase brand awareness and engagement on platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Monitor social media channels, respond to customer inquiries, and manage community engagement.
Data Analysis and Reporting:
Utilize digital analytics tools to measure the effectiveness of digital marketing campaigns and initiatives.
Prepare regular reports on key performance indicators (KPIs) and use insights to optimize strategies and improve results.
Email Marketing:
Develop and execute email marketing campaigns to nurture leads, drive conversions, and engage with existing customers.
Manage email lists, segmentation, and automation workflows to ensure targeted and personalized communications.
Budget Management:
Manage the digital marketing budget, ensuring efficient allocation of resources to maximize return on investment (ROI).
Track and report on budget expenditures and campaign performance.
Innovation and Trends:
Stay up-to-date with the latest digital marketing trends, tools, and technologies.
Propose innovative solutions to enhance Ethiopost’s digital marketing efforts and maintain a competitive edge.
Education:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Master’s degree in a related field is a plus.
Experience:
Minimum of 3 years of experience in digital marketing, with a focus on strategy development and campaign management.
Proven track record of successful digital marketing campaigns and measurable results.
Skills:
Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).
Excellent analytical skills and the ability to interpret data to drive decision-making.
Submit your application and CV with supporting documents via email: recruitment@ethio.post
Fields Of Study
Marketing
Journalism, media studies and communication
Business
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