Job Expired
Ethel Sports Entertainment PLC
Business
Marketing Management
Addis Ababa
4 years
1 Position
2024-10-12
to
2024-11-02
Marketing Management
Full Time
Share
Job Description
1. Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets for offline marketing campaigns
2. Creation of Strategy with key measurable KPI’s on Agent Recruitment, Retention, & marketing of existing and new branches of the Company
3. Develop appropriate customer and agent acquisition strategies as per the Firm's Objectives.
4. Manage Company social media handles and drive growth of offline marketing & Agent acquisition drives
5. Design and create appropriate promotional campaigns for Telemarketing for Agent Acquisition & Retention
6. Increasing brand awareness & brand expansion
7. Develop and maintain aggressive shop promotions and jackpots.
8. Create and implement offline marketing strategies for benefit of the company
9. Always be on lookout for market insight and competitors strategies
10. Gather and analyse information to better understand market needs for products.
11. Manage Marketing Budgets for offline marketing drives
12. Benchmark performance of campaigns against standard online media metrics and other defined KPI’s.
13. Analyse data daily to spot trends/opportunities and act upon them.
14. Ensure that player activity and changes are closely monitored to ensure maximum extraction of value.
15. Implement appropriate measures to ensure the inclusion of alternative communication methods, promotional mix, user experience and promotional strategy.
16. Provide regular updates to team members and management, summarising campaign performance and planned projected near-future campaigns.
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Fields Of Study
Marketing Management
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