Institutional mandate 

The International Institute for Primary Health Care – Ethiopia (IPHC-E), affiliated with the Ethiopian Ministry of Health, supports countries in strengthening their Primary Health Care (PHC) systems. This support encompasses capacity building training, program design and implementation, evidence-based policy recommendations, training of PHC leaders, innovation lab implementation, PHC strategy development, and global advocacy for PHC’s role in achieving Universal Health Coverage (UHC).

IPHC-E is interested in hiring a Communications and Public relations Officer with strong writing skills and a familiarity with the best practices of common social media platforms.

Scope of work: 

IPHC-E seeks a skilled Communications and Public Relations Officer to lead its internal and external communications efforts. The successful candidate will be a key member of the core team, reporting to the Primary Health Care Advocacy and Partnership Lead and together work in increasing the Institute’s online presence, stakeholders engagement, strengthen IPHC-E brand and expand overall visibility of the Institute’s work by creating innovative social media campaigns. This position will liaise with global, regional and local officials/experts implementing partners and IPHC-E staff members.

Duties & Responsibilities:

I Strategic Communications Planning & Brand Management:

1. Develop and implement IPHC-E’s annual marketing and communications plan, collaborating with the PHC Advocacy and Partnership Lead.

2. Maintain and update IPHC-E’s Brand Identity Guide, ensuring consistent application across all materials.

3. Develop and implement internal policies and procedures for consistent branding and messaging.

4. Prepare and manage communications budgets.

II. Content Creation and Distribution:

1. Write, edit, and distribute high-quality content (publications, blog posts, press releases, website content, speeches, marketing materials) showcasing IPHC-E’s work and impact.

2. Collaborate with program leads to identify and develop compelling narratives highlighting IPHC-E’s achievements.

3.  Ensure all communications materials (print and digital) adhere to brand guidelines.

4.  Graphics Design Editing: Create and edit visual content for various platforms, ensuring alignment with brand guidelines and effective communication of messages.

5. Video Editing: Edit video content for promotional and educational purposes, incorporating graphics, sound, and effects to enhance viewer engagement.

6. Email Marketing: Develop and execute email marketing campaigns, including designing templates, writing compelling copy, segmenting audiences, and analyzing performance metrics.

III. Digital Engagement & Social Media Management:

1. Develop and implement a comprehensive social media strategy to increase awareness, engage stakeholders, and advocate for policy changes related to PHC.

2. Plan and schedule social media content, manage online communities, monitor analytics, and develop targeted campaigns.

IV. Advocacy Communications:

1. Develop and implement targeted communication campaigns advocating for specific policy changes related to PHC.

2. Identify key influencers, craft compelling narratives, mobilize supporters, and monitor campaign effectiveness.

V. Stakeholder Engagement & Media Relations:

1. Manage communications with key stakeholders (government officials, partners, donors, public) utilizing social media and other channels.

2. Respond to media inquiries, arrange interviews, and proactively pitch stories to relevant media outlets

VI. Event Management & Materials Management:

1. Support the planning and execution of IPHC-E events and conferences, leveraging social media for promotion and documentation.

2. Oversee all printed materials (training documents, issue briefs, etc.) to ensure brand guideline compliance.

3. Maintain a well-organized digital archive of photos and videos.

VII. Monitoring, Evaluation & Reporting:

1. Track communications campaign analytics, prepare reports detailing successes and challenges, and implement strategies to optimize engagement.

VIII. Other Responsibilities:

1. Perform other related duties as assigned.

Terms of employment: One Year contract with possible extension based on performance

Salary:  Negotiabl

Job Requirements

• Two to three years of experience with social media management, marketing experience, content creation, graphic design and web design.

• Previous experience in working with international/national health related organizations.

• Understand the best practices of main social media channels including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.

• Understand the best practices of email marketing

• Proficient in graphic design software including Adobe Photoshop, Adobe Illustrator, InDesign and other visual design tools.

• Excellent consulting, writing, editing (photo, video, text), presentation and communication skills.

• Excellent communication skills, including social media and multimedia skills, plus strong interpersonal skills.

• Excellent command of English and Amharic,(written, oral, comprehension) including highly developed drafting skills.

• Preferably excellent command of French.

• Good organizational skills and ability to pay close attention to details

• Preferably with health background or has previously worked for a health-related organization

Required Skills

• Graphic design

• Social media/digital communication

• Communication

• Adobe Photoshop, InDesign

How to Apply

Interested applicants should email an application letter & CV with 3 references to hr@iphce.org within 7 working days with the subject line: position. Please ensure that all contact information is up-to-date and accurate.

Only shortlisted candidates will be communicated for interview.

Female applicants are highly encouraged to apply