Job Expired
Market Research and Strategy Analyst
East African Holding S.C
Business
Business Administration
Addis Ababa
5 years
1 Position
2024-12-20
to
2025-01-14
Marketing
Business Administration
Economics
Full Time
Share
Job Description
The Market Research and Strategy Analyst is responsible for conducting comprehensive market research and analysis to inform the company's marketing strategies and business decisions. This role involves gathering and interpreting data on market trends, customer preferences, competitive landscape, and emerging opportunities. The analyst will work closely with the Marketing Manager to develop strategies that align with the company's goals, helping to drive growth and maintain a competitive edge in the market.
Duties & Responsibilities:
Market Research and Analysis:
Conduct in-depth market research to identify trends, opportunities, and threats within the industry.
Analyze customer demographics, behaviors, and preferences to understand market demand.
Monitor competitors' activities, including product launches, pricing strategies, and marketing campaigns.
Utilize various research methodologies, including surveys, focus groups, and data analysis tools, to gather and interpret relevant data.
Strategy Development:
Collaborate with the Marketing Manager to develop and refine marketing strategies based on research findings.
Identify potential markets and customer segments for new products or services.
Provide insights and recommendations for product positioning, pricing, and promotional strategies.
Assist in the development of go-to-market strategies for new product launches or market expansions.
Data Interpretation and Reporting:
Analyze and synthesize research data to provide actionable insights for the marketing team and senior management.
Prepare detailed reports and presentations that communicate research findings and strategic recommendations.
Use data visualization techniques to clearly present complex information to stakeholders.
Track and report on key performance indicators (KPIs) related to market performance, customer satisfaction, and campaign effectiveness.
Competitive Intelligence:
Conduct regular competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) in relation to competitors.
Monitor industry trends and technological advancements that may impact the company's market position.
Provide ongoing updates on competitor activities and market dynamics to the marketing team.
Customer Insights:
Gather and analyze customer feedback to understand their needs, preferences, and pain points.
Conduct customer satisfaction surveys and net promoter score (NPS) assessments to gauge customer loyalty and advocacy.
Segment the customer base and develop buyer personas to inform targeted marketing efforts.
Strategic Planning Support:
Assist the Marketing Manager in the development of the annual marketing plan and budget.
Contribute to strategic planning sessions by providing research-based insights and recommendations.
Support the execution of strategic initiatives by tracking progress and measuring results.
Trend Analysis and Forecasting:
Identify and analyze emerging market trends, such as changes in consumer behavior or regulatory shifts.
Forecast market demand for existing and new products based on historical data and market indicators.
Provide long-term market forecasts to support business planning and decision-making.
Collaboration and Communication:
Work closely with cross-functional teams, including product development, sales, and finance, to ensure alignment of strategies.
Communicate research findings and strategic insights to internal stakeholders through meetings, presentations, and reports.
Act as a subject matter expert on market research and strategy within the organization.
Job Requirements
Education:
Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
A Master’s degree in Business Administration (MBA) or a related field is preferred.
Experience
A minimum of 5 years of experience in market research, business analysis, or strategic planning.
Proven experience in conducting qualitative and quantitative research.
Experience with data analysis tools and market research software (e.g., SPSS, SAS, Google Analytics).
How to Apply
Qualified candidates are invited to submit their resume and a cover letter detailing and your relevant experience and achievements to only via email: recruit@eastafricanholding.com
Fields Of Study
Marketing
Business Administration
Economics
Related Jobs
3 days left
Hohete Tibeb Share Company
Senior Planning & Change Management Officer
Planning Officer
Full Time
6 - 8 yrs
1 Position
Master's or Bachelor's Degree in Management, Business Administration, Economics or in a related field of study with relevant work experience
10 days left
Betty's Organic
Supervisor
Supervisor
Full Time
0 - 3 yrs
1 Position
Educational Background in a related field of study with relevant work experience Duties & Responsibilities: - Supervise and motivate a team of 7 employees to ensure smooth daily operations. - Monitor product quality, stock handling, and timely order preparation. - Communicate effectively with management and customers (both local and expatriate). - Train, coach, and support staff to improve efficiency and morale. - Maintain cleanliness, safety, and adherence to company policies.
13 days left
INTNOM IMPORT AND EXPORT
Office Assistant and Administration
Office Assistant
Full Time
2 - 4 yrs
1 Position
Bachelor’s Degree in Business Administration, Management or in a related field of study with relevant work experience Duties & Responsibilities: - Answer and direct phone calls and emails in a professional manner. - Organize and maintain physical and electronic files. - Handle incoming and outgoing mail and deliveries. - Perform general office duties such as scanning, photocopying, and printing. - Assist in scheduling meetings and appointments. - Maintain inventory of office supplies and reorder as needed. - Support staff with document preparation and reports. - Provide customer service to visitors and clients. - Assist with basic bookkeeping tasks if required. - Ensure office areas are clean and organized. Oversee day-to-day office operations and administrative processes. - Manage office budgets, billing, and bookkeeping.
about 1 hour left
Siinqee Bank SC
Customer Service Manager II
Customer Service Manager
Full Time
3 - 4 yrs
1 Position
Master's or Bachelor's Degree in Management, Business Administration, Accounting & Finance, Economics, Marketing Management or in a related field of study with relevant work experience, out of which 1 year in one of the following positions Work Locations: East Finfinnee District Office, North Finfinnee District Office Duties & Responsibilities: - Oversee and manage daily front-office customer service activities - Ensure excellent customer experience and satisfaction - Supervise and support branch-level customer service teams
about 1 hour left
Roen Manufacturing PLC
Site Manager
Manager
Full Time
3 - 5 yrs
1 Position
Bachelor’s Degree in Management, Business Administration, Project Management or in a related field of study with relevant work experience Duties and Responsibilities: - Ensuring that products meet established quality standards through regular inspections and adherence to procedures. - Maintaining clear and effective communication between team members, management, and other departments. - Identifying and resolving issues that arise during the production process, such as equipment mal
about 1 hour left
Kerchanshe Trading PLC
Planning Expert
Planning Officer
Full Time
3 yrs
1 Position
Bachelor’s Degree in Business Administration, Economics ,Statistic ,Supply Chain Management or in a related field of study with relevant work experience Duties and Responsibilities: - Develop and maintain the purchasing plan and data management. - Analyze costs, ratios, and delivery timelines related to coffee procurement. - Monitor overall coffee purchasing flow and provide regular reports to the South Hub Manager.