Addis Finder Trading PLC (AFT) is a fast-growing and result-oriented company based in Addis Ababa, Ethiopia. At AFT, we are driven by a commitment to solve pressing challenges and create positive, lasting impacts across industries. Since our inception, we have built a strong foundation by leveraging technology and innovation to modernize businesses.

Starting with sales services and IT solutions we have expanded our operations to deliver comprehensive marketing, advertising, construction, and design solutions through our strategic business units.

AFT is dedicated to delivering exceptional results to its clients while fostering a supportive, inclusive, and growth-driven workplace culture. We operate within key sectors where we aim to make a meaningful impact and drive sustainable development.

We are looking for talented, ambitious, and results-driven individuals to join our growing team. If you have the skills, experience, and passion to contribute to a dynamic and innovative organization, we invite you to apply for our open positions.

Join us in making a difference and advancing your career with Addis Finder Trading PLC!

Job Title: Market Researcher

 Reports To: Manager - Marketing Strategies

 Location: Headquarter, Bole, Addis Ababa

Responsible for conducting market research, gathering consumer insights, and analyzing data to support marketing strategies and decision-making.

Duties and Responsibilities

• Conduct in-depth market research to identify industry trends, competitor activities, and potential opportunities for business growth.

• Stay updated on market developments and consumer preferences.

• Gather consumer insights through surveys, focus groups, and data analysis to understand customer preferences, needs, and pain points.

• Create customer personas and segments to guide targeted marketing efforts.

• Collect and analyze data from various sources, including market reports, customer surveys, and internal databases.

• Utilize statistical tools and techniques to interpret data and derive actionable conclusions.

• Monitor and analyze competitor marketing strategies, product offerings, and pricing to provide insights for competitive advantage.

• Prepare competitive intelligence reports for the marketing team and management.

• Collaborate with the marketing team to develop data-driven marketing strategies and campaigns.

• Provide research-based recommendations for effective marketing initiatives.

• Prepare reports and presentations on market trends, consumer behavior, and industry insights.

• Present findings to the marketing team and stakeholders.

• Evaluate the performance of marketing campaigns and initiatives through data analysis and KPI tracking.

• Provide recommendations for campaign optimization and improvement.

• Collaborate with external research partners and agencies as needed.

Job Requirements

• Bachelor's degree in Marketing, Economics, Statistics or a related field. A Master's degree is a plus

• A minimum of 4 years of professional experience in market research.

 Competencies and Professional skills required:

• Proven track record of conducting market research and gathering consumer insights.

• Proficiency in using data analysis tools (e.g., Excel, SPSS, R, SAS) and market research methodologies.

• Strong analytical and critical thinking skills, with the ability to interpret complex data and draw meaningful conclusions.

• Excellent written and verbal communication skills, with the ability to present research findings effectively.

• Detail-oriented and thorough in data analysis and reporting.

• Curious and proactive, with a passion for staying updated on industry trends and consumer behavior.

• Ability to work independently and as part of a team.

• Strong project management and organizational skills.

• Comfortable working in a fast-paced environment and meeting tight deadlines.

• Collaborative and team-oriented, with the ability to work across departments.

 Desired Personal Attributes

• Excellent communication and interpersonal skills.

• Positive and approachable manner.

• Excellent writing and presentation skills.

• Strong organizational skills.

• Good time management and the ability to prioritize.

• Work well under pressure.

How to Apply

Interested and qualified applicants should apply through THIS LINK

Application deadline is 10 days consecutively