Addis Finder Trading PLC (AFT) is a fast-growing and result-oriented company based in Addis Ababa, Ethiopia. At AFT, we are driven by a commitment to solve pressing challenges and create positive, lasting impacts across industries. Since our inception, we have built a strong foundation by leveraging technology and innovation to modernize businesses.

Starting with sales services and IT solutions we have expanded our operations to deliver comprehensive marketing, advertising, construction, and design solutions through our strategic business units.

AFT is dedicated to delivering exceptional results to its clients while fostering a supportive, inclusive, and growth-driven workplace culture. We operate within key sectors where we aim to make a meaningful impact and drive sustainable development.

We are looking for talented, ambitious, and results-driven individuals to join our growing team. If you have the skills, experience, and passion to contribute to a dynamic and innovative organization, we invite you to apply for our open positions.

Join us in making a difference and advancing your career with Addis Finder Trading PLC!

Job Title: Digital Marketing Expert

Reports To: Manager - Digital Marketing Lead

Location: Headquarter, Bole, Addis Ababa

Responsible planning, executing, and optimizing digital marketing campaigns to increase brand visibility, drive traffic, and generate leads.

Main Duties and Responsibilities

• Develop and implement digital marketing strategies to achieve marketing objectives and target KPIs.

• Execute and manage digital campaigns across various platforms, including Google Ads, social media platforms, and email marketing.

• Conduct keyword research and on-page optimization to improve organic search rankings.

• Implement SEO best practices to drive organic traffic to the website.

• Set up and manage PPC campaigns on platforms like Google Ads and Bing Ads.

• Optimize ad copy, bids, and targeting for maximum ROI.

• Develop and execute social media strategies to grow and engage the target audience.

• Create and curate content for social media platforms to increase brand visibility.

• Plan and execute email marketing campaigns to nurture leads and engage existing customers.

• Monitor email performance and optimize campaigns for better results.

• Collaborate with the content team to create engaging and relevant content for various digital channels.

• Use content to drive traffic, engage the audience, and support SEO efforts.

• Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and campaign ROI.

• Provide regular reports and insights to measure campaign effectiveness and recommend improvements.

• Coordinate with the web development team to ensure the website is optimized for user experience and conversions.

• Implement website changes and updates as needed.

• Stay updated on digital marketing trends, emerging technologies, and best practices.

• Suggest and implement innovative digital marketing strategies.

Job Requirements

• Bachelor's degree in Marketing, Business, or a related field. Certification in Digital Marketing is a plus.

• 2 years of experience in the field of digital marketing.

Competencies and Professional skills required:

• Proven track record in planning and executing successful digital marketing campaigns.

• Strong understanding of digital marketing channels and strategies.

• Experience with digital marketing tools and platforms, such as Google Ads,

• Google Analytics, Facebook Ads Manager, and email marketing software.

• Analytical mindset with the ability to interpret data and provide actionable insights.

• Creative thinker with the ability to generate engaging content and marketing ideas.

• Excellent written and verbal communication skills.

• Detail-oriented and organized in campaign management and reporting.

• Ability to work independently and collaborate with cross-functional teams.

• Adaptability and the ability to thrive in a fast-paced and dynamic environment.

Desired Personal Attributes

• Teamwork spirit

• Communication and Interpersonal Skills

• Maturity and Professional Attitude

• Initiative and Motivation

How to Apply

Interested and qualified applicants should apply through THIS LINK