Job Expired
Digital Marketing Expert
GIZ Sequa GMBH
Business
Marketing Management
Adama
5 years
1 Position
2024-12-19
to
2024-12-27
Marketing
Business
Contract
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Job Description
sequa gGmbH is a globally operating non-profit development organisation. Since 1991, sequa has carried out programmes and projects of international cooperation in close collaboration with the German private sector. sequa offers know-how and long-term experience in capacity development for chambers and associations (BMOs), vocational education and training, private sector development and trade promotion. The organisation is based in Bonn, Germany. sequa employs more than 100 persons (2023) and reported a turnover of EUR 60 m in 2023.
We are offering a project-based assignment as
Within the GIZ Program Special Initiative "Decent Work for a Just Transition", sequa implements the "SME Support Scheme targeting growth-orientated SMEs" project in Ethiopia. With this, sequa aims to facilitate business growth and job creation of Ethiopian small and medium enterprises (SMEs) by increasing their competitiveness and productivity so that their products and services will satisfy the demand on local and international markets. A specific focus will be provided on women-owned SMEs, job creation, and employability training for women.
Benefiting companies receive flexible and demand-oriented funding (management consulting, technical training, financial competence/business plan development, qualification, applied research activities, etc.). A particular focus will be on advisory services to improve access to finance. The support scheme will contribute to SMEs' change management and business growth.
sequa has selected Yeron Transport Service through vetting process. Yeron Transport Service, established on July 27, 2020, is dedicated to providing reliable, timely, and safe land transport services, including tourism, logistics, and goods delivery. The company aims to enhance service delivery and operational efficiency through professional training in digital marketing.
The objective of this assignment is to equip the marketing team with the knowledge and skills necessary to develop and implement effective digital marketing strategies.
Tasks / Responsibilities
Designing and delivering training programs tailored to the needs of Yeron Transport Service. The training should include at lease the content below:
Introduction to Digital Marketing
Importance and benefits in the transportation industry
Current trends and best practices
Search Engine Optimization (SEO)
On-page and off-page SEO techniques
Keyword research and analysis
Content optimization
Technical SEO
Content Marketing
Content creation and strategy
Blogging and article writing
Video marketing
Infographics and visual content
Social Media Marketing
Platforms and their uses
Creating and managing social media campaigns
Engaging with followers and building a community
Social media advertising
Email Marketing
Building an email list
Designing effective email campaigns
Automation and drip campaigns
Analyzing email marketing metrics
Pay-Per-Click (PPC) Advertising
Introduction to PPC
Google Ads and social media ads
Creating effective ad campaigns
Budget management and ROI analysis
Analytics and Reporting
Using tools like Google Analytics
Tracking and measuring campaign performance
Data-driven decision making
Customer Relationship Management (CRM)
CRM tools and software
Customer segmentation
Personalization strategies
Loyalty programs
Job Requirements
Bachelor's Degree: Preferred in Marketing, Business, Communications, or related fields,
Excellent knowledge and proficiency in content creation and marketing strategy,
Proficiency in social media platforms (Facebook, LinkedIn, Instagram),
Strong technical foundation, including knowledge of HTML, CSS, and JavaScript.
Your Working Experience
Minimum of 5 years of professional experience in digital marketing service,
Experience in managing social media accounts and creating content that engages target audience,
Expertise in the transportation industry is preferable,
Previous experience in delivering similar trainings.
How to Apply
Please send us a cover letter, your CV in the EuropeAid format, relevant resumes, and your daily fee expectations in ETB. The CV template can be downloaded from THIS LINK
In the case of comparable qualifications, disabled persons are given preference.
Please send us your application by no later than December 26th, 2024, to vacancies.eth@sequa.de with the Subject line "ETH-1013- Digital Marketing Expert".
Fields Of Study
Marketing
Business
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