Duties & Responsibilities:

1. Product Positioning and Messaging

• Develop clear, compelling product messaging that aligns with customer needs and market trends.

• Ensure all product communication is consistent across marketing channels.

• Conduct customer research to refine product value propositions and market fit.

2. Go-to-Market (GTM) Strategy Execution

• Develop and implement GTM strategies for new product launches, ensuring alignment with business objectives.

• Collaborate with sales and product teams to drive successful product adoption and engagement.

• Work closely with the Product and Partnership Manager to create GTM strategies and support partners, banks, development partners, and others in executing their customer acquisition, marketing, and awareness initiatives.

• Monitor the effectiveness of GTM strategies and recommend improvements.

3. Market Research and Competitive Analysis

• Conduct market research to understand industry trends, customer behavior, and competitor positioning.

• Gather and analyze customer feedback to refine product offerings and marketing strategies.

• Track key performance indicators (KPIs) to measure market penetration and product success.

4. Marketing Campaign Development

• Plan and execute integrated marketing campaigns, leveraging digital, traditional, and on-ground activations.

• Work with creative teams to develop engaging content, including product brochures, digital ads, and video marketing.

• Optimize marketing spend to maximize ROI and brand impact.

5. Sales Enablement and Support

• Develop sales tools, training materials, and presentations to support the sales team in closing deals.

• Conduct product training sessions for internal teams and partners.

• Ensure sales and customer service teams are well-equipped with updated product information and marketing assets.

6. Social Media Management and Customer Engagement

• Manage and oversee social media accounts to drive brand awareness and customer engagement.

• Develop and execute social media strategies to promote products and enhance customer interactions.

• Track social media performance metrics and adjust strategies accordingly.

• Develop customer engagement strategies to increase product usage and retention.

• Work with customer support teams to improve user experience and address customer concerns.

• Implement loyalty programs, referral campaigns, and targeted promotions

7. Performance Tracking and Reporting

• Measure and analyze the impact of marketing campaigns and product initiatives.

• Prepare detailed reports on product performance, market trends, and customer insights.

• Provide actionable recommendations to improve product marketing effectiveness

Key Performance Indicators (KPIs):

• Product awareness and adoption rates.

• Marketing campaign effectiveness and ROI.

• Customer engagement and retention rates.

• Sales conversion and revenue contribution from marketing efforts.

• Competitive positioning and market share growth.

• Social media engagement and follower growth.

Job Requirements

Qualifications:

 Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

 Experience:

• 2+ years of experience in product marketing, brand management, or a related role, preferably in fintech, financial services, or digital products.

• Experience in executing marketing campaigns and GTM strategies.

• Knowledge of customer segmentation, market research, and competitive analysis.

• Experience in social media management and digital marketing strategies.

Skills and Competencies:

• Marketing Expertise: Strong understanding of marketing principles, digital marketing, and campaign management.

• Strategic Thinking: Ability to develop and execute marketing strategies that drive product growth.

• Communication: Excellent written and verbal communication skills, with the ability to craft compelling messages.

• Data Analysis: Ability to analyze market trends and performance metrics to inform marketing decisions.

• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.

• Creativity: Ability to develop innovative marketing ideas and campaigns to differentiate products in the market.

• Project Management: Strong organizational skills to manage multiple marketing initiatives simultaneously.

• Social Media Management: Proven experience in handling social media accounts, content creation, and engagement strategies.

How to Apply

To apply for the Product Marketing Officer position , please follow the guidelines below

Email Subject:

Please use the following subject line when submitting your application: "Product Marketing Officer".

Resume/CV:

 Attach your updated resume or curriculum vitae (CV) in PDF or Word format. Ensure that your resume highlights your relevant skills, experience, and educational

 background.

 Contact Information:

 Ensure that your CV includes your full name, phone number, and email address. This will make it easy for the hiring team to reach out to you for further communication or

 to schedule an interview. Send an updated CV at hiring@kifiya.com