The Market Research and Intelligence Manager of East African National Distribution SC a subsidiary of East African Holding  is responsible for overseeing market research and intelligence initiatives to provide strategic insights that support business growth. This role involves gathering, analyzing, and interpreting market trends, consumer behavior, competitive landscapes, and industry developments. The manager will lead a team to ensure research-driven decision-making that aligns with corporate objectives and enhances market positioning.

Duties & Responsibilities:

1. Market Research and Intelligence Gathering:

• Develop and implement comprehensive market research strategies to assess industry trends, customer needs, and competitive positioning.

• Oversee qualitative and quantitative research methodologies, including surveys, focus groups, and advanced data analytics.

• Monitor competitor activities, including pricing strategies, product developments, and marketing campaigns.

• Utilize market intelligence tools to track market dynamics, consumer sentiment, and industry innovations.

2. Strategic Market Analysis and Planning:

• Collaborate with the Marketing Manager to refine marketing and business strategies based on research insights.

• Identify new business opportunities and market segments to enhance revenue growth.

• Provide recommendations for product positioning, pricing models, and promotional strategies.

• Lead the development of go-to-market strategies for new product launches and expansions.

• Leverage 360 ERP-generated sales trends and forecasts to guide strategic decision-making.

3. Data Interpretation and Reporting:

• Analyze and synthesize research data to provide actionable insights to senior management.

• Develop reports and presentations that communicate research findings effectively.

• Utilize data visualization techniques to present complex market information clearly.

• Track key performance indicators (KPIs) related to market performance, customer engagement, and campaign effectiveness.

• Leverage 360 ERP reports to assess sales performance and support decision-making.

4. Competitive Intelligence and Industry Analysis:

• Conduct ongoing competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT).

• Stay informed on regulatory and technological advancements that may impact the company.

• Provide detailed assessments of competitor strategies and market shifts.

5. Customer Insights and Segmentation:

• Oversee customer feedback analysis to understand needs, pain points, and preferences.

• Conduct customer satisfaction surveys and net promoter score (NPS) assessments.

• Develop detailed customer personas and segmentation strategies to support targeted marketing.

6. Strategic Business Support:

• Assist in the formulation of annual marketing plans and budgeting.

• Participate in strategic planning sessions, offering research-backed insights.

• Support cross-functional initiatives with research-driven recommendations.

7. Forecasting and Trend Analysis:

• Identify emerging market trends and consumer behavior shifts.

• Forecast demand for current and future products based on data analytics.

• Provide long-term market forecasts to aid in business planning.

8. Team Leadership and Collaboration:

• Manage and mentor a team of market research analysts and intelligence specialists.

• Foster collaboration between research, marketing, sales, and product development teams.

• Present research findings and strategic recommendations to key stakeholders

Job Requirements

Education 

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.

• Master’s degree in Business Administration (MBA) or a related field is preferred

Experience:

Minimum of 7 years of experience in market research, business intelligence, or strategic analysis.

• Proven leadership experience managing research teams and projects.

• Hands-on experience with market research tools and data analytics software (e.g., SPSS, SAS, Google Analytics, Power BI).
  Strong expertise in market research methodologies and data analysis techniques.

• In-depth knowledge of industry trends, competitive analysis frameworks (SWOT, PE

• Knowledge's kills and Competency. 

• STLE, Porter’s Five Forces).

• Exceptional analytical and strategic thinking skills with a problem-solving approach.

• Excellent communication and presentation skills for conveying complex insights.

• Proficiency in CRM software, data visualization tools, and Microsoft Office Suite, ERP special Microsoft 360.

• Strong project management skills with the ability to handle multiple research initiatives simultaneously.

• Ability to lead, mentor, and motivate a research team to achieve high performance.

Proactive, detail-oriented, and results-driven approach to market intelligence

How to Apply

Qualified candidates are invited to submit their resume and a cover letter detailing and your relevant experience and achievements to only recruit@eastafricanholding.com