Smart Betting is seeking a results-driven Marketing Manager to lead strategic marketing initiatives in the betting industry. This role focuses on driving brand awareness, customer acquisition, and retention through multi-channel marketing campaigns, partnerships, and data-driven strategies. The ideal candidate will have strong expertise in digital marketing, market research, and brand positioning, along with leadership experience in managing teams and cross-functional collaboration. If you have a passion for creating impactful marketing strategies that drive business growth, we invite you to apply.

Key Responsibilities: 

1. Strategy Development: 

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention. 

• Work closely with senior management to align marketing efforts with company goals and business objectives. 

2. Campaign Management: 

• Design and manage marketing campaigns across various channels, including digital marketing (social media, SEO, PPC), email marketing, affiliate marketing, and offline channels. 

• Analyze market trends and competitor strategies to inform campaign strategies and positioning. 

3. Customer Insights & Targeting: 

• Conduct market research to understand customer behavior, preferences, and needs in the betting space. 

• Segment customer data to create targeted campaigns that maximize engagement and conversion rates. 

4. Brand Management: 

• Ensure consistent brand messaging across all marketing materials and campaigns. 

• Strengthen the brand’s positioning in the market to build customer loyalty and increase lifetime value. 

5. Partnerships and Sponsorships: 

• Build and manage relationships with affiliate partners, influencers, and other strategic partners to drive traffic and revenue. 

• Explore sponsorship opportunities, such as sports events or teams, to increase brand exposure. 

6. Budget Management: 

• Oversee the marketing budget and ensure effective allocation of resources for maximum ROI. 

• Track and report on campaign performance to adjust strategies and optimize budget spend. 

7. Compliance and Legal Considerations: 

• Ensure all marketing materials and campaigns adhere to relevant Betting or National lottery regulations, industry standards, and local laws.

Job Requirements

Required Skills and Qualifications: 

• Experience: 5 years of experience in managing marketing, preferably within the Betting company, beverage and soft drinks, Event and entertainment sectors. 

• Digital Marketing: Strong knowledge of digital marketing strategies, including SEO, PPC, social media, and content marketing. 

• Analytical Skills: Ability to interpret data, measure KPIs, and use insights to improve marketing strategies. 

• Communication: Strong written and verbal communication skills 

• Creative Thinking: Ability to develop unique marketing campaigns and promotions that stand out in a competitive market. 

• Leadership: Experience managing a team of marketing professionals and collaborating across departments

How to Apply

Submit your updated resume via email: lidiya.ashenafi@ethiojobs.net with a subject line "Marketing Manager"