Job Expired

company-logo

Marketing Manager & Social Media Manager

Yimaru Academy

job-description-icon

Business

Marketing Management

Addis Ababa

2 years

1 Position

2025-03-25

to

2025-04-24

Required Skills

plan marketing strategy

forecast account metrics

+ show more
Fields of study

Marketing

Journalism, media studies and communication

Business

Full Time

Birr 15000

Share

Job Description

The Marketing Manager & Social Media Marketer is responsible for developing and executing strategic marketing plans to promote Yimaru Academy’s physical English school, upcoming English learning app, and consultancy services. This role involves creating brand awareness, increasing student enrollment, driving app downloads, and positioning Yimaru Academy as a leading educational provider. The ideal candidate should have experience in digital marketing, social media management, content creation, and campaign execution.

Salary: 15,000

Duties and Responsibilities:

Strategic Marketing Planning & Execution

Develop and implement comprehensive marketing plans for:

  • Yimaru’s physical English school (driving student enrollment).

  • Yimaru’s upcoming English learning app (creating brand awareness and driving app downloads).

  • Yimaru’s consultancy services (targeting corporate clients and training programs).

  • Identify target audiences and create campaigns tailored to different market segments.

  • Conduct market research to stay updated on industry trends and competitor strategies.

  • Develop and oversee paid advertising strategies (Facebook Ads, Google Ads, Instagram Ads, etc.).

Social Media & Content Marketing:

  • Manage and grow Yimaru Academy’s presence on Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X.

  • Create engaging social media content including videos, graphics, reels, and posts.

  • Work closely with the media team to ensure high-quality content production.

  • Schedule and publish content based on a content calendar for consistent brand visibility.

  • Engage with followers, respond to messages/comments, and build community engagement.

Lead Generation & Conversion Optimization:

  • Develop and execute lead generation campaigns to attract potential students and app users.

  • Implement email marketing strategies for student engagement and retention.

  • Optimize Yimaru’s website and social media platforms for SEO and conversions.

  • Track and improve website traffic, engagement rates, and conversion metrics.

Branding & Communication:

  • Ensure consistent brand messaging across all marketing channels.

  • Develop promotional materials such as brochures, flyers, and banners.

  • Write and edit marketing copy for ads, website content, blog posts, and press releases.

  • Collaborate with internal teams to align messaging with Yimaru Academy’s mission.

Performance Tracking & Reporting:

  • Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track campaign performance.

  • Provide weekly and monthly reports on key marketing metrics.

  • Continuously optimize marketing strategies based on data-driven insights.

  • Conduct A/B testing for ad creatives and landing pages to improve effectiveness.

Job Requirements:

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • Experience: At least 2+ years of experience in digital marketing and social media management.

Technical Skills:

  • Strong understanding of SEO, paid ads, content marketing, and lead generation.

  • Experience with Canva, Adobe Creative Suite, or video editing tools (preferred).

  • Proficiency in analytics tools like Google Analytics, Meta Business Suite, and A/B testing methodologies.

  • Knowledge of CRM and email marketing tools.

Soft Skills:

  • Excellent copywriting and communication skills.

  • Strong organizational and project management abilities.

  • Ability to work independently and deliver results under deadlines.

  • Creativity and problem-solving skills.

  • Certifications (Preferred):

  • Google Ads or Meta Blueprint certification.

  • PMP, Six Sigma, or other project management certifications.

How to Apply:

  • Interested and qualified applicants can apply online using THIS LINK

https://forms.gle/NemjnkJ8rKB27TKUA


Application method

Link: https://forms.gle/NemjnkJ8rKB27TKUA



Fields Of Study

Marketing

Journalism, media studies and communication

Business

Skills Required

plan marketing strategy

forecast account metrics

Related Jobs

1 day left

Hill Bottom Recreation Center

Sales Associate

Sales Manager

time-icon

Full Time

2 - 6 yrs

1 Position


Educational background in a related field of study with relevant work experience Duties & Responsibilities: - Every day, aiming to achieve 100 % of the set target - Visit customers on a weekly basis. - Fully engages and takes accountability for the timely completion (100%) of all promotional activities and submission of documents within a set timeline after the activation. - Demonstrates high visibility on the market through customer development and customer relationship management. Spend 100% of the time on trade - Ensures attendance of weekly meetings - Responsible for the on-time submission of weekly/monthly journey plan and adherence to it - Ensure daily early morning deliveries - Performs other similar tasks as assigned by the immediate supervisor.

Addis Ababa

2 days left

Asmen PLC

Senior Marketing Research Officer

Market Researcher

time-icon

Full Time

8 - 10 yrs

1 Position


Master's Degree or Bachelor's degree in Marketing Management, Business administration, Economics or in a related field of study with relevant work experience Duties and Responsibilities: - Conduct in-depth research on potential new markets, industries, and customer segments. - Develop market entry strategies that align with the company’s business objectives. - Collaborate with sales, marketing, and product teams to support the successful launch of products or services in new markets. - Utilize data analytics tools to extract insights from various sources, including customer feedback, sales data, and market research reports. - Mentor and guide junior team members in market research methodologies and best practices.

Addis Ababa

3 days left

Yimaru Academy

Marketing Strategist

Marketing Specialist

time-icon

Full Time

2 yrs

1 Position


Bachelor’s degree in Marketing, Business, Communications, or in a related field of study with relevant work expereince Duties & Responsibilites: - Yimaru’s physical English school (driving student enrollment). - Manage and grow Yimaru Academy’s presence on Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. - Develop and execute lead generation campaigns to attract potential students and app users. - Ensure consistent brand messaging across all marketing channels. - Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track campaign performance. Soft Skills: - Excellent copywriting and communication skills. - Strong organizational and project management abilities. - Ability to work independently and deliver results under deadlines. - Creativity and problem-solving skills. - Certifications (Preferred): - Google Ads or Meta Blueprint certification. - PMP, Six Sigma, or other project management certifications.

Addis Ababa

8 days left

Icon Real Estate S.C

Marketing and Sales Department Head

Marketing Manager

time-icon

Full Time

6 yrs

1 Position


MA or BA Degree in Marketing Management, Business Administration or in a related field of study with relevant work experience, out of which 2+ years in a managerial/leadership role. Duties and Responsibilities: - Lead, plan, and implement strategic marketing initiatives to promote real estate projects. - Develop and manage marketing budgets, timelines, and campaign effectiveness. - Oversee brand development and maintain strong public and digital presence. - Supervise market research and competitor analysis to inform sales and pricing strategies. - Coordinate with Sales, Design, and Project teams to align marketing with business goals. Required Knowledge and Skills: - Strong understanding of real estate marketing, digital media, and customer engagement. - Excellent leadership, team management, and communication skills. - Proficiency in market analysis, CRM systems, and branding strategies.

Addis Ababa

10 days left

Shiba Trading Plc

Part Time Online Agent

Agent

time-icon

Part Time

0 yrs

1 Position


Graduate in any field Job Requirements: - All you are required to do is to use your phone without any initial capital and use your existing network to promote our wooden products by posting on various social media platforms For example: If you connect a small 20 square kitchen cabinet job, 500×20 square = 10,000 birr - No age or knowledge restrictions - Can work from anywhere at any time - Get a commission from each item you sell

Addis Ababa

12 days left

Golden petroleum

Marketing & Sales Officer

Marketing Officer

time-icon

Full Time

5 - 6 yrs

3 Positions


Bachelor's Degree in Marketing Management or in a related field of study with relevant work experience Duties & Responsibilities: - Develop and execute marketing plans and sales strategies to achieve company objectives - Conduct market research to identify new business opportunities and customer needs - Promote products/services through various channels (digital, print, events, etc.) - Generate leads and convert prospects into customers - Manage and grow relationships with existing clients and partners - Prepare sales reports, forecasts, and performance analyses

Addis Ababa