Job Expired

company-logo

Marketing Manager & Social Media Manager

Yimaru Academy

job-description-icon

Business

Marketing Management

Addis Ababa

1 Position

2025-03-25

to

2025-04-24

Required Skills

plan marketing strategy

forecast account metrics

Fields of study

Marketing

Journalism, media studies and communication

Business

Full Time

Birr 15000

Share

Job Description

The Marketing Manager & Social Media Marketer is responsible for developing and executing strategic marketing plans to promote Yimaru Academy’s physical English school, upcoming English learning app, and consultancy services. This role involves creating brand awareness, increasing student enrollment, driving app downloads, and positioning Yimaru Academy as a leading educational provider. The ideal candidate should have experience in digital marketing, social media management, content creation, and campaign execution.

Salary: 15,000

Duties and Responsibilities:

Strategic Marketing Planning & Execution

Develop and implement comprehensive marketing plans for:

  • Yimaru’s physical English school (driving student enrollment).

  • Yimaru’s upcoming English learning app (creating brand awareness and driving app downloads).

  • Yimaru’s consultancy services (targeting corporate clients and training programs).

  • Identify target audiences and create campaigns tailored to different market segments.

  • Conduct market research to stay updated on industry trends and competitor strategies.

  • Develop and oversee paid advertising strategies (Facebook Ads, Google Ads, Instagram Ads, etc.).

Social Media & Content Marketing:

  • Manage and grow Yimaru Academy’s presence on Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X.

  • Create engaging social media content including videos, graphics, reels, and posts.

  • Work closely with the media team to ensure high-quality content production.

  • Schedule and publish content based on a content calendar for consistent brand visibility.

  • Engage with followers, respond to messages/comments, and build community engagement.

Lead Generation & Conversion Optimization:

  • Develop and execute lead generation campaigns to attract potential students and app users.

  • Implement email marketing strategies for student engagement and retention.

  • Optimize Yimaru’s website and social media platforms for SEO and conversions.

  • Track and improve website traffic, engagement rates, and conversion metrics.

Branding & Communication:

  • Ensure consistent brand messaging across all marketing channels.

  • Develop promotional materials such as brochures, flyers, and banners.

  • Write and edit marketing copy for ads, website content, blog posts, and press releases.

  • Collaborate with internal teams to align messaging with Yimaru Academy’s mission.

Performance Tracking & Reporting:

  • Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track campaign performance.

  • Provide weekly and monthly reports on key marketing metrics.

  • Continuously optimize marketing strategies based on data-driven insights.

  • Conduct A/B testing for ad creatives and landing pages to improve effectiveness.

Job Requirements:

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • Experience: At least 2+ years of experience in digital marketing and social media management.

Technical Skills:

  • Strong understanding of SEO, paid ads, content marketing, and lead generation.

  • Experience with Canva, Adobe Creative Suite, or video editing tools (preferred).

  • Proficiency in analytics tools like Google Analytics, Meta Business Suite, and A/B testing methodologies.

  • Knowledge of CRM and email marketing tools.

Soft Skills:

  • Excellent copywriting and communication skills.

  • Strong organizational and project management abilities.

  • Ability to work independently and deliver results under deadlines.

  • Creativity and problem-solving skills.

  • Certifications (Preferred):

  • Google Ads or Meta Blueprint certification.

  • PMP, Six Sigma, or other project management certifications.

How to Apply:

  • Interested and qualified applicants can apply online using THIS LINK

https://forms.gle/NemjnkJ8rKB27TKUA


Application method

Link: https://forms.gle/NemjnkJ8rKB27TKUA



Fields Of Study

Marketing

Journalism, media studies and communication

Business

Skills Required

plan marketing strategy

forecast account metrics

Related Jobs

1 day left

Forward Logistics Technologies

Social Media Host and Content Creator

Social Media Manager

time-icon

Full Time

2 - 5 yrs

1 Position


Bachelor's Degree or Diploma in Marketing, Business Administration or in a related field of study with relevant work experience Duties & Responsibilities: - Regular all social media content creator. - Host and appear in social media videos (Reels, TikToks, YouTube Shorts, etc.) - Develop creative content ideas aligned with brand goals and audience interests - Plan, script, film, and edit engaging short-form and long-form videos - Collaborate with the marketing and design team to maintain a consistent brand voice - Monitor trends, analytics, and engagement metrics to improve performance - Represent the brand professionally and authentically across platforms. Required Skills: - Confident on camera with excellent communication and presentation skills - Proven experience in social media content creation or hosting (portfolio required) - Strong understanding of platforms: Instagram, TikTok, YouTube, Facebook and LinkedIn - Basic video editing skills (Premiere Pro, Cap Cut, Final Cut, or similar) - Creative mindset with attention to detail and storytelling ability - Ability to work independently and meet deadlines

Addis Ababa

2 days left

Hosea Real Estate

Real Estate Sales Consultant

Sales Officer

time-icon

Full Time

1 yrs

1 Position


Bachelor's Degree in Sales & Marketing, Management, Business Administration or in a related field of study with relevant work experience Duties and Responsibilities: - Generate lead and identifying potential clients in different sources - Prepare sales presentation and make an appointment to show them the site - Guiding and assisting clients and suggest them - Having a good conversation with clients communicate them formal ways - Develop communication skill and build good relationship with clients - Maintain and update their self-ability to work independently combined with excellent interpersonal skill - Meeting sales goals - Negotiating with prospective clients - Prepare weekly and monthly reports - Understanding and promoting company program - Coordinating sales effort with marketing program - Checking potential clients to evaluate needs - Answering clients questions about product, price , and availability of the product - Follow up the clients and close the sales. - Dress code (Appearance is the first impression) Required Skills: - Knowledge of customer handling - Excellent interpersonal and communication skill - Able to work with others and good team player

Addis Ababa

8 days left

Goh Manufacturing PLC

Junior Marketing & Promotion Officer

Marketing Officer

time-icon

Full Time

2 - 5 yrs

1 Position


Bachelor’s Degree in Marketing, Communications, Business or in a related field of study with relevant work experience Duties and Responsibilities: - Manage and grow the company’s digital presence on TikTok, Facebook, and other platform - Create engaging digital content (videos, graphics, and posts) for EV promotion - Generate leads, respond to customer inquiries, and support sales conversion - Assist in branding campaigns, market research, and competitor analysis - Coordinate with sales teams and agents to promote EV services to vehicle owners nationwide Required Skills: - Strong communication skills and a creative, digital-first mindset

Addis Ababa

8 days left

Goh Manufacturing PLC

Digital Marketing & Sales Growth Expert

Digital Marketing Specialist

time-icon

Full Time

3 - 7 yrs

1 Position


Bachelor’s Degree in Marketing, Communications, Business or in a related field of study with relevant work experience Duties and Responsibilities: - Lead 100% of the company’s digital promotion strategy through TikTok, Facebook, Telegram, and other social media platforms. - Create engaging and sales-driven digital content (videos, graphics, and posts) for EV promotion daily (mandatory) - Develop high-impact, market-relevant digital campaigns tailored to the Ethiopian EV market - Proactively generate leads, manage inquiries, and convert digital engagement into confirmed sales - Grow and strengthen Goh Manufacturing’s digital brand visibility and market leadership - Coordinate digitally with agents and sales teams nationwide to ensure immediate follow-up on leads - Coordinate digitally with agents and sales teams nationwide to ensure immediate follow-up on leads Required Skills: - Demonstrated ability to independently create videos, graphics, and social media posts (portfolio/links requir - Proven success in growing TikTok and Facebook accounts - Strong sales mindset with a results-oriented approach - Advanced skills in mobile video editing, content creation, and digital storytelling

Addis Ababa

11 days left

Forward Logistics Technologies

Transport Sales Supervisor

Sales Supervisor

time-icon

Full Time

3 - 5 yrs

6 Positions


Bachelor's Degree or Diploma in Marketing Sales, Business Administration or in a related field of study with relevant work experience Duties & Responsibilities: - Leading the transportation sales team to achieve sales goals. - Identifying and tracking new sales leads and transportation service contracts. - Work with the operations team to ensure service quality and delivery time. - Monitor market trends and competitors to adjust sales strategies. - Prepare timely sales performance reports and forecasts. - Ensure compliance with company policies and transportation regulations.

Addis Ababa

21 days left

SINEGA MANUFACTURING PLC

Marketing and Sales Officer

Marketing Officer

time-icon

Full Time

4 yrs

1 Position


Bachelor’s Degree in Marketing, Business Administration or in a related field of study with relevant work experience Duties and Responsibilities: - Develop and execute marketing plans and digital campaigns. - Achieve sales targets for domestic and international markets. - Identify new market opportunities and lead market expansion efforts. - Manage the full sales cycle from lead generation to after-sales service. - Maintain strong relationships with key clients and distributors. - Collaborate with production teams to ensure products meet market standards. - Lead and provide guidance to the sales team.

Addis Ababa