Job Expired
Yimaru Academy
Business
Marketing Management
Addis Ababa
2 years
1 Position
2025-03-25
to
2025-04-24
plan marketing strategy
forecast account metrics
Marketing
Journalism, media studies and communication
Business
Full Time
Birr 15000
Share
Job Description
The Marketing Manager & Social Media Marketer is responsible for developing and executing strategic marketing plans to promote Yimaru Academy’s physical English school, upcoming English learning app, and consultancy services. This role involves creating brand awareness, increasing student enrollment, driving app downloads, and positioning Yimaru Academy as a leading educational provider. The ideal candidate should have experience in digital marketing, social media management, content creation, and campaign execution.
Salary: 15,000
Strategic Marketing Planning & Execution
Develop and implement comprehensive marketing plans for:
Yimaru’s physical English school (driving student enrollment).
Yimaru’s upcoming English learning app (creating brand awareness and driving app downloads).
Yimaru’s consultancy services (targeting corporate clients and training programs).
Identify target audiences and create campaigns tailored to different market segments.
Conduct market research to stay updated on industry trends and competitor strategies.
Develop and oversee paid advertising strategies (Facebook Ads, Google Ads, Instagram Ads, etc.).
Social Media & Content Marketing:
Manage and grow Yimaru Academy’s presence on Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X.
Create engaging social media content including videos, graphics, reels, and posts.
Work closely with the media team to ensure high-quality content production.
Schedule and publish content based on a content calendar for consistent brand visibility.
Engage with followers, respond to messages/comments, and build community engagement.
Lead Generation & Conversion Optimization:
Develop and execute lead generation campaigns to attract potential students and app users.
Implement email marketing strategies for student engagement and retention.
Optimize Yimaru’s website and social media platforms for SEO and conversions.
Track and improve website traffic, engagement rates, and conversion metrics.
Branding & Communication:
Ensure consistent brand messaging across all marketing channels.
Develop promotional materials such as brochures, flyers, and banners.
Write and edit marketing copy for ads, website content, blog posts, and press releases.
Collaborate with internal teams to align messaging with Yimaru Academy’s mission.
Performance Tracking & Reporting:
Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track campaign performance.
Provide weekly and monthly reports on key marketing metrics.
Continuously optimize marketing strategies based on data-driven insights.
Conduct A/B testing for ad creatives and landing pages to improve effectiveness.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: At least 2+ years of experience in digital marketing and social media management.
Strong understanding of SEO, paid ads, content marketing, and lead generation.
Experience with Canva, Adobe Creative Suite, or video editing tools (preferred).
Proficiency in analytics tools like Google Analytics, Meta Business Suite, and A/B testing methodologies.
Knowledge of CRM and email marketing tools.
Excellent copywriting and communication skills.
Strong organizational and project management abilities.
Ability to work independently and deliver results under deadlines.
Creativity and problem-solving skills.
Certifications (Preferred):
Google Ads or Meta Blueprint certification.
PMP, Six Sigma, or other project management certifications.
Interested and qualified applicants can apply online using THIS LINK
https://forms.gle/NemjnkJ8rKB27TKUA
Application method
Link: https://forms.gle/NemjnkJ8rKB27TKUA
Fields Of Study
Marketing
Journalism, media studies and communication
Business
Skills Required
plan marketing strategy
forecast account metrics
Related Jobs
1 day left
Hill Bottom Recreation Center
Sales Associate
Sales Manager
Full Time
2 - 6 yrs
1 Position
Educational background in a related field of study with relevant work experience Duties & Responsibilities: - Every day, aiming to achieve 100 % of the set target - Visit customers on a weekly basis. - Fully engages and takes accountability for the timely completion (100%) of all promotional activities and submission of documents within a set timeline after the activation. - Demonstrates high visibility on the market through customer development and customer relationship management. Spend 100% of the time on trade - Ensures attendance of weekly meetings - Responsible for the on-time submission of weekly/monthly journey plan and adherence to it - Ensure daily early morning deliveries - Performs other similar tasks as assigned by the immediate supervisor.
2 days left
Asmen PLC
Senior Marketing Research Officer
Market Researcher
Full Time
8 - 10 yrs
1 Position
Master's Degree or Bachelor's degree in Marketing Management, Business administration, Economics or in a related field of study with relevant work experience Duties and Responsibilities: - Conduct in-depth research on potential new markets, industries, and customer segments. - Develop market entry strategies that align with the company’s business objectives. - Collaborate with sales, marketing, and product teams to support the successful launch of products or services in new markets. - Utilize data analytics tools to extract insights from various sources, including customer feedback, sales data, and market research reports. - Mentor and guide junior team members in market research methodologies and best practices.
3 days left
Yimaru Academy
Marketing Strategist
Marketing Specialist
Full Time
2 yrs
1 Position
Bachelor’s degree in Marketing, Business, Communications, or in a related field of study with relevant work expereince Duties & Responsibilites: - Yimaru’s physical English school (driving student enrollment). - Manage and grow Yimaru Academy’s presence on Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. - Develop and execute lead generation campaigns to attract potential students and app users. - Ensure consistent brand messaging across all marketing channels. - Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track campaign performance. Soft Skills: - Excellent copywriting and communication skills. - Strong organizational and project management abilities. - Ability to work independently and deliver results under deadlines. - Creativity and problem-solving skills. - Certifications (Preferred): - Google Ads or Meta Blueprint certification. - PMP, Six Sigma, or other project management certifications.
8 days left
Icon Real Estate S.C
Marketing and Sales Department Head
Marketing Manager
Full Time
6 yrs
1 Position
MA or BA Degree in Marketing Management, Business Administration or in a related field of study with relevant work experience, out of which 2+ years in a managerial/leadership role. Duties and Responsibilities: - Lead, plan, and implement strategic marketing initiatives to promote real estate projects. - Develop and manage marketing budgets, timelines, and campaign effectiveness. - Oversee brand development and maintain strong public and digital presence. - Supervise market research and competitor analysis to inform sales and pricing strategies. - Coordinate with Sales, Design, and Project teams to align marketing with business goals. Required Knowledge and Skills: - Strong understanding of real estate marketing, digital media, and customer engagement. - Excellent leadership, team management, and communication skills. - Proficiency in market analysis, CRM systems, and branding strategies.
10 days left
Shiba Trading Plc
Part Time Online Agent
Agent
Part Time
0 yrs
1 Position
Graduate in any field Job Requirements: - All you are required to do is to use your phone without any initial capital and use your existing network to promote our wooden products by posting on various social media platforms For example: If you connect a small 20 square kitchen cabinet job, 500×20 square = 10,000 birr - No age or knowledge restrictions - Can work from anywhere at any time - Get a commission from each item you sell
12 days left
Golden petroleum
Marketing & Sales Officer
Marketing Officer
Full Time
5 - 6 yrs
3 Positions
Bachelor's Degree in Marketing Management or in a related field of study with relevant work experience Duties & Responsibilities: - Develop and execute marketing plans and sales strategies to achieve company objectives - Conduct market research to identify new business opportunities and customer needs - Promote products/services through various channels (digital, print, events, etc.) - Generate leads and convert prospects into customers - Manage and grow relationships with existing clients and partners - Prepare sales reports, forecasts, and performance analyses