Habesha Breweries S.C. HQ
Business
Marketing Management
Addis Ababa
4 years
31 Positions
2025-04-30
to
2025-05-08
marketing management
Marketing
Full Time
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Job Description
The Events Manager will be instrumental in the planning, execution, continuous measurement, and improvement of Habesha Events/Activation Strategy. She/he will be instrumental in the development and guardianship of the Standards of Excellence in BTL Execution. Be the core support in the development of brand-building activities within the BTL sphere of Habesha’s Marketing.
Support &Execute Habesha Events, Activation Programs
Develop Events and Executions Guideline
Develop an annual Events and Activations plan and execute with the Sales team as per the plan.
Jointly work with the Sales Department to plan& execute New Territory Launch Events, Product Support Relationship Initiatives, Beer Invitation Programs, and customized creative activities/solutions.
Be the focal point of the brand’s events and activities, planning, and execution
Ensure Events and Activities are reported and documented.
Lead and support Habesha’s Community (CSR) Initiatives
Develop CSR Policy and Guideline
Prepare a CSR execution plan and ensure CSR executed as per the plan
Ensure CSR initiatives are reported and documented.
Excellent Executions, Monitoring & Improvement of Habesha’s Events, Activation
Responsible for developing and constantly updating ways of working, and standards of execution for Event and Activation
Start by understanding the opportunities in the trade & with consumers (the insights) to develop unique initiatives
Manage the process of collecting feedback from consumers and customers to improve execution.
Be the guardian of our Activities’ Standards of Excellence
Carry on regular sales briefing sessions and standards of excellence training
Devise a continuous follow-up mechanism to ensure all activities are executed as per standards.
Develop and manage all Activation/Event execution assets/tools.
Lead the Hostess's way of working and manage training sessions from time to time.
Measure and evaluate continuously the impact of our activities
Strengthen Habesha’s Understanding of the Event Landscape: event opportunities, potential reliable partners, venues, and knowledge of the trends within the beer industry on events and activations.
BA Degree in Marketing or a related field
4 years of experience as an Event organizer or related posts, FMCG experience is preferable
Excellent English and Amharic verbal and written skills
Team player and easy to work with personality.
Strong time management skills
Experience in managing a budget
Have the intelligence to anticipate challenges and the resourcefulness to find solutions to communications challenges.
Flexibility to travel to different parts of Ethiopia when required
While working with us, you will be entitled to a wide range of employee benefits.
Please apply via THIS LINK
Fields Of Study
Marketing
Skills Required
marketing management
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