Location: Addis Ababa, Ethiopia 

Department:Marketing 

Reports to: Marketing  Head

Contributes to the success of Hulegeb Online solution (The organization) by taking the responsibility for all digital marketing investments including planning, setting of strategy all the way through to execution and supervising the performance across all channels and devices 

Key Responsibilities

• Define and lead digital marketing strategy to drive complementary growth and customer acquisition across all digital channels.

• Define channel growth strategy and roadmap and subsequently build a strong set of capabilities that deliver upon the set strategic objectives and commercial targets set out by the business.

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules

• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management

• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies

• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns

• Reports progress to marketing management

• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

• Managing and driving ‘performance to budget’ by optimizing our investment based on performance and opportunities; utilize organization’s databases and external data to aid decision making.

• Develop and maintain marketing reporting to provide insight into effectiveness of digital marketing activities including performance tracking.

• Monitor and analyze all relevant digital marketing KPIs and metrics, react quickly to under performance and adjust the course accordingly if need to be.

• Work closely with the Brand team to input and help strategize and plan the digital portion of our brand campaigns.

• Responsible for full utilization of web analytic tools and the reporting of the data to map, understand and optimize the sales funnel across all digital channels.

• Proactively seek out attractive partnerships and marketing opportunities that will benefit the business.

• Manage always-on testing calendar across digital channels, focus on maximizing acquisition/conversion.

• Works to optimize the promotional strategy and acquisition offers for digital to maximize ROI.

• Continuously review changes to the market, consumer trends and the competitive landscape and provide guidance on re-evaluating the digital marketing plan if necessary.

• Work with the relevant stakeholders to ensure that all digital marketing teams have the right assets and they are delivered and distributed on time.

• Help support the content team to execute our organic social media presence as needed. 

Performs other related duties as required.

Job Requirements

Digital Marketing Specialist  Requirements and Qualifications

• BA Degree-Marketing, Business Administration, Economics, Business Management or Accounting    

• 4 Years years’ previous experience in Digital Marketing Specialist or a related field

How to Apply

Interested and qualified applicants are invited to send their Application letter, CV and scanned documentations via email to Jobs@hulegeb.com within 5 working days from the date of this announcement. Only shortlisted candidates will be contacted.