Location: Addis Ababa, Ethiopia 

Department:Marketing 

Reports to: General Manager 

Job’s General Objective-

Contributes to the success of  the organization by .

Duties & Responsibilities:

• Analyses business, customer and supplier’s performance trends and suggest decisions on the follow-up actions 

• Provides an unrivalled service building strong relationships with each player, ensuring increased share of wallet across personal player base.

• Work closely with various work units to ensure operations meets excellence

• Liaise with different work units to ensure future strategic partnership that would enhance the Company’s positioning in the market and improve the bottom line

• Developing the marketing strategy for the company and ensure that the strategy is in line with company objectives.

• Reviews and recommends work programs, marketing proposals, promotional events, and budget estimates for the functional marketing supervision organs under his responsibility and controls their efficiencies.

• Establishes, operates, monitors ,  evaluates and periodically reports statuses of customer relation activities, marketing campaigns of the company;

• Identifies plans and coordinate marketing opportunities by classifying customer requirements following up opportunities that are created by meeting agents, clients, and potential customers.

• Guiding marketing activities for creating opportunities and  advise on new marketing segments, prospects and delivery lines 

• Ensures that quarter budget of the Company is prepared on time and monitors the actual spending with the budget and reports significant variances for management action;

• Planning and implementing promotional campaigns for agents and measuring results for comparison and recommending corrective measures on effectiveness of conducted Campaigns.

• Manage and monitor effectiveness of marketing communications, brand management and corporate identity.

• Advice on research and development appropriations, return-on-investment and profit-loss projection aspects towards companies marketing strategies, promotion methods, new marketing lines and opportunities.

• Leads, coordinates and facilitates advertising team activities;

• Reviews and recommends advertising proposals, action plans, and related tasks; 

• Reviews and recommends need and market assessment of promotional giveaway materials;

• Initiates, develops, and reviews new sales promotion initiatives, schemes and incentive programs used to capture key market potentials;

• Ensures proper assessment is made on sales promotion campaigns regularly

• Provides feedback to the product and marketing teams to ensure we remain competitive within the market.

• Identifies key triggers to sell site promos and level rewards in order to increase player engagement and market share.

• Attends and hosts  events, representing the company in the highest possible regard, ensuring player satisfaction and post event follow up to realize ROI.

• Maintains comprehensive knowledge of brand, site, promos and rewards ensuring all player queries are dealt with at the highest possible level and resolved in a timely and satisfactory manner.

• Provides accurate inter-departmental reporting on numbers of contacts and anticipate future levels of contacts

• Identifies mid-level players and corresponding triggers to deliver them to the next level.

• Use daily reports to create and execute a daily plan with a clear agenda and target focused KPIs

• Identifies gaps and predicts player performance to meet monthly targets. 

Performs other related duties as required.

Job Requirements

 Marketing Head  Requirements and Qualifications

• BA Degree- Marketing, Business Administration, Economics, Business Management or Accounting     

• 7 Years years’ previous experience in Digital Marketing Specialist or a related field

How to Apply

Interested and qualified applicants are invited to send their Application letter, CV and scanned documentations via email to Jobs@hulegeb.com within 5 working days from the date of this announcement. Only shortlisted candidates will be contacted.