Marketing Manager
Yimaru Academy
Business
Marketing Management
Addis Ababa
2 years - 3 years
1 Position
2025-05-07
to
2025-05-17
assist in developing marketing campaigns
coordinate marketing plan actions
Marketing
Journalism, media studies and communication
Business
Full Time
Birr 15000
Share
Job Description
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed.
Required Number: 1
Salary: 15,000
Duties and Responsibilities
Strategic Marketing Planning & Execution
Develop and implement comprehensive marketing plans
Identify target audiences and create campaigns tailored to different market segments.
Conduct market research to stay updated on industry trends and competitor strategies.
Develop and oversee paid advertising strategies (Facebook Ads, Google Ads, Instagram Ads, etc.).
Social Media & Content Marketing
Manage and grow Yimaru Academy’s presence on Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X.
Create engaging social media content including videos, graphics, reels, and posts.
Work closely with the media team to ensure high-quality content production.
Schedule and publish content based on a content calendar for consistent brand visibility.
Engage with followers, respond to messages/comments, and build community engagement.
Lead Generation & Conversion Optimization
Develop and execute lead generation campaigns to attract potential students.
Implement email marketing strategies for student engagement and retention.
Optimize Yimaru’s website and social media platforms for SEO and conversions.
Track and improve website traffic, engagement rates, and conversion metrics.
Branding & Communication
Ensure consistent brand messaging across all marketing channels.
Develop promotional materials such as brochures, flyers, and banners.
Write and edit marketing copy for ads, website content, blog posts, and press releases.
Collaborate with internal teams to align messaging with Yimaru Academy’s mission.
Performance Tracking & Reporting
Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track campaign performance.
Provide weekly and monthly reports on key marketing metrics.
Continuously optimize marketing strategies based on data-driven insights.
Conduct A/B testing for ad creatives and landing pages to improve effectiveness.
Job Requirements:
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: At least 2+ years of experience in digital marketing and social media management.
Technical Skills:
Strong understanding of SEO, paid ads, content marketing, and lead generation.
Experience with Canva, Adobe Creative Suite, or video editing tools (preferred).
Proficiency in analytics tools like Google Analytics, Meta Business Suite, and A/B testing methodologies.
Knowledge of CRM and email marketing tools.
Soft Skills:
Excellent copywriting and communication skills.
Strong organizational and project management abilities.
Ability to work independently and deliver results under deadlines.
Creativity and problem-solving skills.
Certifications (Preferred):
Google Ads or Meta Blueprint certification.
PMP, Six Sigma, or other project management certifications.
How to Apply:
Apply through HaHuJobs telegram bot https://t.me/hahujobs_bot
Fields Of Study
Marketing
Journalism, media studies and communication
Business
Skills Required
assist in developing marketing campaigns
coordinate marketing plan actions
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