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Market Intelligence & Insights Officer

East African Holding S.C

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Business

Marketing Management

Addis Ababa

2 years

1 Position

2025-05-17

to

2025-06-17

Required Skills

content marketing strategy

+ show more
Fields of study

ICT

Economics

Full Time

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Job Description

The Market Intelligence & Insights Officer will be responsible for collecting, analyzing, and interpreting key market and competitor data to generate actionable insights. The role supports strategic decision-making across sales, marketing, and leadership functions to enhance business growth and market positioning in the cement and building materials sector.

1. Market Research & Intelligence

  • Monitor market trends, competitor strategies, customer behavior, and regulatory changes.

  • Conduct benchmarking studies and market scanning to inform business strategy.

  • Build and maintain databases on industry trends, competitor pricing, and market share.

2. Business Insights & Analysis

  • Develop predictive models and analytics tools to support pricing, demand forecasting, and route-to-market strategies.

  • Translate complex data sets into clear insights and executive-level presentations.

  • Prepare regular dashboards and insight reports for management use.

3. Strategic Collaboration

  • Work cross-functionally with sales, marketing, and leadership teams to shape market strategy.

  • Support the Marketing Director and Commercial team in strategic planning and business development.

  • Evaluate potential business risks and opportunities through data-driven analysis.

4. Tools & Systems

  • Leverage digital platforms, BI tools, and advanced analytics to optimize reporting.

  • Ensure the quality, reliability, and accessibility of data sources and tools used in market intelligence.

Job Requirements

Education & Experience Requirements:

  • Bachelor’s Degree in Economics, ICT, Data Science, Business Analytics, or a related field.

  • Minimum 2 years of experience in market research, business intelligence, or strategic analysis.

  • Experience in the manufacturing, cement, or commodities sector is an added advantage.

Key Competencies:

  • Strong analytical and quantitative skills.

  • Proficiency in data visualization, Excel, Power BI, or similar tools.

  • Excellent communication and storytelling skills using data.

  • Strategic thinking and high attention to detail.

  • Strong teamwork, collaboration, and stakeholder management abilities.

How to Apply

Qualified candidates are encouraged to apply via email to: recruit@eastafricanholding.com.

Fields Of Study

ICT

Economics

Skills Required

content marketing strategy

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