Job Expired

company-logo

Marketing Manager - Wine

BGI Ethiopia

job-description-icon

Business

Marketing Management

Addis Ababa

1 Position

2025-06-05

to

2025-06-19

Required Skills

implement marketing strategies

Fields of study

Business Management

Marketing Management

Full Time

Share

Job Description

Develop the penetration and wine consumption frequency through product experimentation and brand communication. Grow the 3 brands of the winery (ACACIA, RIFT VALLEY, CUVEE PRESTIGE) awareness for quality wines made in Ethiopia from the Batu Terror.

Main Duties and Responsibilities

  • Developing and executing an annual brand impactful communication plan made of product experimentation, Point of Sales visibility and digital communication

  • 2Lead the wine experimentation process by defining and executing tasting programs either specifically organized by CW or riding on events organized by 3r Party

  • Lead the digital communication plan through own platfrom and influencers by monitoring the content creation and the content positing and boosting

  • Tracking the brand health, consumption pattern and comeptition activity through research (BHT), exploit research insights to improve the brand and product acceptance and penetration

  • Lead the consumer insights process through research to develop proper understanding of the consumer expectations and preference for wine and fuel with it the brand communciation and product development

  • Support the product innovation process by providing consumer insights and monitoring ah doc market research

  • Ensure the proper use of the resources allocated to the brand plans and make sure to get value for the buck (control mechansism, impactful message and communication support, post campaign evaluation, etc.)

Job Requirements

  • BA or MBA in Marketing or Business Management

  • At least 5 years successful experience as Brand Manager or Marketing Manager in Branded FMCG business, with experience in field activation, digital communication and consumer market research

  • Demonstrated ability to interpret data, identify trends, and make informed, strategic decisions.

  • Genuine attentiveness in communication, ensuring clear understanding and effective collaboration.

  • A natural inclination to explore complex issues deeply, seeking to understand root causes and underlying dynamics.

  • Capable of managing multiple projects efficiently with a methodical and detail-oriented approach.

  • A personable and approachable demeanor, with the ability to build strong relationships with internal and external stakeholders. Skilled at aligning and motivating teams to drive strategy execution and project delivery.

  • At minimum, a regular consumer with an appreciation for the product

  • genuine enthusiasm for wine and the wine industry is considered a strong asset

How To Apply

Interested and qualified applicants can apply online using THIS LINK

Fields Of Study

Business Management

Marketing Management

Skills Required

implement marketing strategies

Related Jobs

3 days left

Forward Logistics Technologies

Social Media Host and Content Creator

Social Media Manager

time-icon

Full Time

2 - 5 yrs

1 Position


Bachelor's Degree or Diploma in Marketing, Business Administration or in a related field of study with relevant work experience Duties & Responsibilities: - Regular all social media content creator. - Host and appear in social media videos (Reels, TikToks, YouTube Shorts, etc.) - Develop creative content ideas aligned with brand goals and audience interests - Plan, script, film, and edit engaging short-form and long-form videos - Collaborate with the marketing and design team to maintain a consistent brand voice - Monitor trends, analytics, and engagement metrics to improve performance - Represent the brand professionally and authentically across platforms.

Addis Ababa

4 days left

ANDEMAMMA Manufacturing PLC

Marketing Officer

Marketing Officer

time-icon

Full Time

5 yrs

3 Positions


BA Degree in Marketing or in a related field of study with relevant work experience Gender: Female Working Hours: Monday to Friday: 2:30 AM – 11:30 AM (Local time) - Saturday: 2:00 AM – 6:00 AM (Local time)

Addis Ababa

7 days left

NIQU SAVING AND CREDIT

Marketing and Sales Specialist

Marketing Officer

time-icon

Full Time

0 yrs

20 Positions


Bachelor's Degree in a related field of study Duties and Responsibilities: - Promoting the association's products and services such as savings accounts and loan options - Membership recruitment and support. Identifying and attracting potential members through active programs and campaigns. - Promote the benefits of saving, borrowing and investing with the association. Coordinate events such as workshops, exhibitions or open days to showcase the association's services. - Enhance the image and reputation of the association through public relations and brand development. - Sales activities: Sell the association's products to members and new customers. - Member education and awareness: Educate members and potential customers about the association's mission, benefits, and offerings. Prepare informational materials such as brochures, flyers, and presentations. - Monitoring and Reporting: Monitor the performance of sales and marketing initiatives against set targets. Prepare reports for management on campaign results, sales figures, and market insights. Suggest insights from reports to refine strategies.

Addis Ababa

12 days left

Alfa Multimedia Service and Alfa Digital

Graphics Designer and Content Creator

Graphic Designer

time-icon

Full Time

2 yrs

1 Position


Bachelor's Degree in Marketing Management or in a related field of study with relevant work experience Duties & Responsibilities: - Brainstorm with operations manager and rest of the team to develop brand Identity representations for Alfa’s digital platforms (digital posters, promotional mockups)  - Develop mockups and other designs to be used to promote Alfa Digital solutions  - Transform concepts to Graphic design to fit in to print and digital marketing solutions required by clients.     - Developing concepts, graphics and layouts for product illustrations and company brand identities.  - Preparing rough drafts of material based on brainstormed ideas - Develop and implement a data-driven digital marketing strategy across various channels, including social media (e.g., TikTok Facebook, Instagram, YouTube and marketplaces), email marketing and SEO - Track and analyze campaign performance using analytics tools, identify trends, and make data-driven recommendations for improvement. - Stay up-to-date on the latest digital marketing trends and technologies. - The DM should be available in the chosen communication channels Note: Additional graphics and content design training is a plus

Addis Ababa

14 days left

Forward Logistics Technologies

Social Media Host and Content Creator

Social Media Manager

time-icon

Full Time

2 - 5 yrs

1 Position


Bachelor's Degree or Diploma in Marketing, Business Administration or in a related field of study with relevant work experience Duties & Responsibilities: - Regular all social media content creator. - Host and appear in social media videos (Reels, TikToks, YouTube Shorts, etc.) - Develop creative content ideas aligned with brand goals and audience interests - Plan, script, film, and edit engaging short-form and long-form videos - Collaborate with the marketing and design team to maintain a consistent brand voice - Monitor trends, analytics, and engagement metrics to improve performance - Represent the brand professionally and authentically across platforms. Required Skills: - Confident on camera with excellent communication and presentation skills - Proven experience in social media content creation or hosting (portfolio required) - Strong understanding of platforms: Instagram, TikTok, YouTube, Facebook and LinkedIn - Basic video editing skills (Premiere Pro, Cap Cut, Final Cut, or similar) - Creative mindset with attention to detail and storytelling ability - Ability to work independently and meet deadlines

Addis Ababa

about 14 hours left

Metropolitan Real Estate PLC

Senior Real Estate Sales Professionals

Real Estate Sales Agent

time-icon

Full Time

1 yrs

1 Position


Bachelor’s Degree in Sales, Marketing Management, Business or in a related field of study with relevant work experience Duties & Responsibilities: - Conduct himself/herself in a manner consistent with the high image, reputation, and credibility of the company and its apartment units, and shall engage in no activity that reflects adversely on the client or its apartment units. - Use his/her best efforts to seek buyers for the apartment units, promote sales of the apartment units in a diligent and aggressive manner, and forward all customers and relevant information to the Company. - Requires a strategic thinker with excellent communication and negotiation skills to make data-driven decisions for clients' real estate portfolios.

Addis Ababa