company-logo

Sales Manager

Apex Confectionary PLC

job-description-icon

Business

Marketing Management

Addis Ababa

5 years

1 Position

2025-06-05

to

2025-06-18

Required Skills

achieve sales targets

+ show more
Fields of study

Business

Marketing & Salesmanship

Full Time

Share

Job Description

Apex Confectionery PLC is a new light manufacturing firm engaged in the production of sweet foods such as chewing gum, candies, toffees and lollipops. We are seeking a dynamic, results-driven Sales Manager to lead and expand its sales operation. This role requires a leader who combines commercial strategy, team management, and operational discipline—while also being capable of designing and implementing tools and systems that deepen market visibility, improve distributor engagement, and strengthen retailer and consumer connectivity.

Key Responsibilities

Sales Leadership & Strategy

  • Set and achieve monthly and quarterly sales volume targets by product line.

  • Design and implement route-to-market (RTM) strategies to improve retail penetration and territory coverage.

System & Software Implementation

  • Develop and roll out systems (Excel-based, software, or mobile app tools) for distributor performance tracking, retailer engagement, and market data collection.

  • Continuously improve Apex’s digital route-to-market tools and follow-up mechanisms.

Sales Team Management

  • Supervise and motivate a team of area sales managers and sales reps/promoters across territories.

  • Set clear KPIs and conduct weekly performance reviews.

  • Ensure daily retail outlet visits, wholesale engagement, and timely reporting.

  • Identify training needs and lead development programs.

Market Development & Expansion

  • Lead distributor acquisition efforts.

  • Ensure monthly customer retention rate of 80%+.

  • Drive new market penetration, particularly in up-country and rural areas.

  • Personally engage in high-value territory development and relationship-building.

Data, Reporting & Execution Oversight

  • Ensure high-quality and consistent submission of market intelligence reports and marketing material documentation.

  • Analyze KPIs and dashboards for sales volume, product mix, sales team output, and profitability.

Promotions & Market Execution

  • Support promotional campaigns to increase consumer pull and repeat purchases.

Key Performance Indicators (KPIs)

  • Sales volume achievement by month and quarter

  • Product mix distribution adherence

  • New distributor activation and initial order size

  • Distributor follow-up and sales growth

  • Quality and timeliness of market data reports

  • Sales team coverage and revenue per rep

  • Implementation of digital/RTM tools and reporting accuracy

  • Customer retention rate and field execution scores

Reports To: General Manager

Job Requirements

Qualifications & Experience

  • Bachelor’s degree in Business, Sales, or related field

  • 5+ years of field sales and team leadership experience in FMCG

  • Proven experience launching or managing sales systems or digital tools

  • Familiarity with distributor networks, rural market activation, and retail promotions

  • Strong Excel and tech literacy (e.g., sales trackers, mobile tools)

Skills

  • Leadership and people development

  • Strategic sales planning and execution

  • Tech-savvy and system-oriented thinking

  • Strong written and verbal communication (Amharic and English)

  • Field discipline and ability to manage multiple regions

  • Able to work independently and take initiative.

How To Apply

Interested candidates are invited to submit their applications through hr@apexsweets.com upload your CV and cover letter by application deadline June 17/2025. Only shortlisted candidates will be contacted for an interview. 

Fields Of Study

Business

Marketing & Salesmanship

Skills Required

achieve sales targets

Related Jobs

6 days left

Rahiel Tsegaye

Sales Officer

Sales Officer

time-icon

Full Time

0 yrs

15 Positions


Completion of 10th Grade Duties & Responsibilites: - Promote and sell the company’s products or services to new and existing customers. - Identify and pursue new business leads and potential clients. - Meet or exceed monthly and annual sales targets. - Conduct market research to understand customer needs and identify trends. - Maintain accurate records of sales activities and client interactions in the CRM system. - Build and maintain strong, long-lasting customer relationships. - Prepare and deliver presentations, proposals, and sales contracts.

Addis Ababa

9 days left

Black and White Gift Shop

Store Salesperson

Sales Person

time-icon

Full Time

0 yrs

1 Position


Completion of 10th Grade Working hours: 3:00 AM - 2:00 AM Working days: Monday - Saturday Duties & Responsibilites: - Greet and assist customers in a friendly and professional manner - Understand customer needs and recommend appropriate products - Maintain in-depth knowledge of products, pricing, promotions, and stocking policies - Operate the cash register, monitor transactions, and issue receipts - Ensure the sales floor is clean, organized, and fully stocked Requirements: - Competent and talented salesperson for our gift shop. - She should have sufficient knowledge about gifts and program materials. - She is ready to work permanently for a long time and lives in the Jemo area. - A government employee who can provide a guarantor

Addis Ababa

17 days left

Mekhil Empowerment and Training Plc

Sales Person/ Sales Representative

Sales Representative

time-icon

Full Time

2 yrs

1 Position


Bachelor's Degree in any field of study with relevant work experience in sales, experience in education or Trainings if not in service industry. Required Gender: Female Job Type: On-site - Permanent (Full-time) Duties & Responsibilites: - Develop and execute sales strategies to meet or exceed sales targets. - Present and demonstrate products/services to potential clients. - Maintain accurate records of sales activities and customer interactions. - Identify potential customers and generate new business opportunities. - Present, promote, and sell products/services using solid arguments to existing and prospective customers. - Perform cost-benefit and needs analysis of existing/potential customers to meet their needs. Required Skills: - Ability to build rapport and manage client relationships with Strong communication skill. - Selling through cold calls, in person, generating and converting leads

Addis Ababa

17 days left

Laguz Trading and Logistics PLC

Marketing & Creative Associate

Marketing Officer

time-icon

Full Time

3 yrs

1 Position


Bachelor’s Degree in Marketing, Communications, Business or in a related field of study with relevant work expereince in marketing Duties & Responsibilites: - Manage and grow our social media accounts - Develop engaging post ideas aligned with our brand’s tone and mission - Design social media content using Canva, PowerPoint, and preferably Adobe tools (Photoshop, Illustrator, Premiere Pro, etc.) - Record and edit videos for promotional or informative use • Maintain consistency with brand identity across all platforms - Ensure all materials reflect company colors, style, and professionalism - Draft and send holiday greetings, announcement emails, email campaigns, and newsletters

Addis Ababa

17 days left

Mekhil Empowerment and Training Plc

Customer Service/Sales Support

Customer Service Officer

time-icon

Full Time

1 yrs

1 Position


Bachelor's Degree in Marketing, Accounting, or in a related Business field of study with relevant work expereince in a customer service role Required Gender: Female Job Type: On-site - Permanent (Full-time) Duties & Responsibilites: - Responding to customer inquiries via phone, email, and live chat. - Assisting clients with their Training journey to ensure their development experiences meet or exceed expectations. - Addressing and resolving customer complaints and issues promptly & following up with customers - Providing detailed information about our products. - Approaching Customers (Leads) and supporting the sales team - Collecting Customer feedback & Collaborating with team members to improve service delivery and customer experience. - Maintaining accurate customer records and transaction details. Required Skills: - Familiarity with Computer software’s

Addis Ababa

about 8 hours left

Kaki PLC

Service Marketing Officer

Marketing Officer

time-icon

Full Time

4 - 6 yrs

1 Position


Bachelor's or Diploma in Automotive, Mechanical Engineering, Business Administration or in a related field of study with relevant work experience Location: Kera Branch Duties and Responsibilities: - Participate in the process of developing marketing strategies that include service marketing, advertising, and promotional activities to meet objectives of the sales department. - Participate in the process of developing customer service policies, procedures, and standards. - Implement, review and report on all marketing activity and results.

Addis Ababa