Apex Confectionary PLC
Business
Marketing Management
Addis Ababa
5 years
1 Position
2025-06-05
to
2025-06-18
achieve sales targets
Business
Marketing & Salesmanship
Full Time
Share
Job Description
Apex Confectionery PLC is a new light manufacturing firm engaged in the production of sweet foods such as chewing gum, candies, toffees and lollipops. We are seeking a dynamic, results-driven Sales Manager to lead and expand its sales operation. This role requires a leader who combines commercial strategy, team management, and operational discipline—while also being capable of designing and implementing tools and systems that deepen market visibility, improve distributor engagement, and strengthen retailer and consumer connectivity.
Sales Leadership & Strategy
Set and achieve monthly and quarterly sales volume targets by product line.
Design and implement route-to-market (RTM) strategies to improve retail penetration and territory coverage.
System & Software Implementation
Develop and roll out systems (Excel-based, software, or mobile app tools) for distributor performance tracking, retailer engagement, and market data collection.
Continuously improve Apex’s digital route-to-market tools and follow-up mechanisms.
Sales Team Management
Supervise and motivate a team of area sales managers and sales reps/promoters across territories.
Set clear KPIs and conduct weekly performance reviews.
Ensure daily retail outlet visits, wholesale engagement, and timely reporting.
Identify training needs and lead development programs.
Market Development & Expansion
Lead distributor acquisition efforts.
Ensure monthly customer retention rate of 80%+.
Drive new market penetration, particularly in up-country and rural areas.
Personally engage in high-value territory development and relationship-building.
Data, Reporting & Execution Oversight
Ensure high-quality and consistent submission of market intelligence reports and marketing material documentation.
Analyze KPIs and dashboards for sales volume, product mix, sales team output, and profitability.
Promotions & Market Execution
Support promotional campaigns to increase consumer pull and repeat purchases.
Key Performance Indicators (KPIs)
Sales volume achievement by month and quarter
Product mix distribution adherence
New distributor activation and initial order size
Distributor follow-up and sales growth
Quality and timeliness of market data reports
Sales team coverage and revenue per rep
Implementation of digital/RTM tools and reporting accuracy
Customer retention rate and field execution scores
Reports To: General Manager
Qualifications & Experience
Bachelor’s degree in Business, Sales, or related field
5+ years of field sales and team leadership experience in FMCG
Proven experience launching or managing sales systems or digital tools
Familiarity with distributor networks, rural market activation, and retail promotions
Strong Excel and tech literacy (e.g., sales trackers, mobile tools)
Skills
Leadership and people development
Strategic sales planning and execution
Tech-savvy and system-oriented thinking
Strong written and verbal communication (Amharic and English)
Field discipline and ability to manage multiple regions
Able to work independently and take initiative.
Interested candidates are invited to submit their applications through hr@apexsweets.com upload your CV and cover letter by application deadline June 17/2025. Only shortlisted candidates will be contacted for an interview.
Fields Of Study
Business
Marketing & Salesmanship
Skills Required
achieve sales targets
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