Kadisco Paint and Adhesive Industry SC previously known as Kadisco Chemical Industry Plc is a privately owned company located in Addis Ababa in the Akaki Kality Industrial Zone area. Kadisco is a company that traces its origins back from a small automotive parts dealership that was operating in one of the busy streets of Addis Ababa back in late 60’s. During the period until 1975 it had the opportunity to act as the sole distributor for Sadoline Paints. In 1979 it was registered as the sole company to manufacture adhesives and glue. By stages, the company developed into a diversified paint manufacturer.

In February 2015, Asian Paints Ltd and Kadisco Paint and Adhesive Industry SC formed a joint venture for business in Ethiopia and came to be known as Kadisco Asian paints. Asian Paints is India’s leading paint company and Asia’s second largest, with a group turnover of USD 2.7 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. 

Today the company produces a full range of paints for the construction, industrial and automotive sectors. It also produces wood and concrete lacquers as well as adhesives for the wood and leather industry.

The Retail Sales Executive is responsible for implementing retail sales strategies to grow the company’s product reach, manage distributor and customer relationships, and achieve monthly and quarterly sales targets. The position involves market development, retail execution, distributor support, customer service, and monitoring of retail and distribution channels within the assigned region.

Job Title: Sales Executive                                                                                                                                                                  

Location: Addis Ababa and Mekelle

Required No.: 3 candidates                                                                                                

Reporting to: Sales and Marketing Manager

Functional Relationships: Department Managers, External Vendors and Customers

Key Duties and Responsibilities

• Execute daily and weekly retail sales activities aligned with the company’s overall sales plan.

• Identify, engage, and maintain strong relationships with retail customers and authorized distributors.

• Monitor distributor performance and ensure timely replenishment and order fulfillment.

• Coordinate with logistics and supply chain teams to ensure product availability at retail points.

• Ensure excellent product visibility, placement, and branding at retail locations.

• Collect and analyze sales data to prepare periodic performance and forecast reports.

• Gather competitive intelligence and suggest actions to enhance market competitiveness.

• Support new product launches and marketing campaigns at retail and distributor levels.

• Ensure adherence to pricing policies, promotional guidelines, and company standards.

• Train and guide junior sales representatives or promoters when required.

• Resolve customer complaints professionally and escalate issues to the Sales Manager when necessary.

Job Requirements

Qualification and Experience Requirements               

• Bachelor’s Degree in Marketing, Business Administration, Sales Management, or a related field with at least 7 years of proven experience in retail or distribution sales.

• Master’s Degree (MA/MBA) in Marketing, Sales, or Business Administration with a minimum of 5 years of relevant experience.

• Experience in managing sales operations in FMCG, distribution networks, or retail chain businesses is preferred.

Required Competencies and Skills:

• Strong knowledge of retail sales operations and distribution management

• Excellent verbal and written communication skills

• Strong negotiation, persuasion, and customer service abilities

• Working knowledge of Microsoft Office and sales software (CRM/ERP preferred)

• Analytical thinking and data interpretation skills

• Results-oriented with strong organizational and follow-up skills

• Ability to work independently and in a team, often under pressure

• Familiarity with local markets and customer preferences

Behavioral Competencies:

Accountability: Takes ownership for achieving results and targets

Integrity: Acts with honesty and professionalism in all dealings

Customer Focus: Prioritizes customer satisfaction and builds trust

Collaboration: Fosters teamwork with internal and external partners

Initiative: Proactively identifies opportunities and takes action

Flexibility: Adapts to changing business environments and challenges

How To Apply

Application Procedure

Review of applications will begin as soon as they are received and only complete applications will be considered. In the event that an outstanding applicant is identified early in the search process, we reserve the right to appoint them before the deadline. For this reason, we encourage interested candidates to apply at the earliest possible time. Due to the high volume of applications, we regret that we will only be able to contact shortlisted candidates. 

 Application Instructions

Candidates are requested to submit their updated resume and cover letter to open.vacancy@kadiscopaint.com. Please mention the job title “Application – Retail Sales Executive” in the subject line of the email.