Ashewa Technology is a dynamic and growing digital solutions company dedicated to delivering innovative services and products that meet the evolving needs of our customers. We are seeking a talented and experienced Research & Development Manager to lead our marketing strategies and research & development initiatives. This role is critical in driving business growth, enhancing customer engagement, and supporting product innovation.

Job Purpose:

The R&D Manager will be responsible for leading market research, formulating data-driven marketing strategies, and contributing to the development of Ashewa Technology’s digital solutions. This role requires strong leadership, market analysis skills, and the ability to translate consumer insights into actionable business strategies. 

Duties & Responsibilities:

1. Market Research & Analysis

• Conduct comprehensive market research to identify industry trends, customer needs, and competitive landscapes.

• Analyze consumer behavior, market segmentation, and target audiences to inform marketing strategies.

• Monitor market conditions, competitor activities, and emerging technologies to identify growth opportunities.

2. Marketing Strategy Development

• Collaborate with cross-functional teams to develop and implement marketing strategies aligned with company objectives.

• Utilize research findings to shape product positioning, pricing strategies, and promotional campaigns.

• Identify and manage key marketing channels to enhance brand visibility and customer engagement.

3. Consumer Insights & Analytics

• Analyze marketing data, including customer demographics, preferences, and purchasing patterns to generate actionable insights.

• Identify consumer trends to improve product development and marketing strategies.

• Leverage data-driven insights to optimize marketing campaigns and enhance customer experiences.

4. Research & Development Support

• Collaborate with team members to align market insights with product innovation.

• Provide marketing-focused input on market needs, user experience, and technological advancements to influence product development.

5. Team Management

• Lead, coach, and manage the R&D team.

• Foster a collaborative, innovative, and results-driven work environment.

• Conduct performance evaluations, set team goals, and provide continuous feedback and mentorship.

Job Requirements

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).

• Proven experience as an R&D Manager or similar leadership role with a strong focus on market research, strategy development, and analytics.

• Solid understanding of marketing principles, digital marketing channels (SEO, social media, content marketing, email marketing), and data analysis tools.

• Prior experience in the technology or software development sector is highly desirable.

• Excellent leadership, communication, and interpersonal skills with the ability to collaborate across functions.

Why Join Ashewa Technology?

Be part of a forward-thinking organization where your ideas matter, and your work creates real, meaningful impact. At Ashewa, we believe in innovation, agility, and putting people at the heart of what we do.

How to Apply

Applicants who only meet the requirements should email their CVs and cover letters to hr@ashewa.com, mentioning the vacancy in the subject line.