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Area Sales Manager

United Beverages SC

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Business

Marketing Management

Bishoftu

5 years

1 Position

2025-06-25

to

2025-07-04

Required Skills

maximise sales revenues

+ show more
Fields of study

Marketing

Business Administration

Full Time

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Job Description

The Area Sales Manager is a good-natured, team-oriented individual responsible for overseeing, monitoring, evaluating, following up, surveying, and reporting on all activities within the assigned market to increase sales volume and other KPIs, while ensuring competitiveness in the area.

Responsibilities & Accountabilities

  • Implement district sales plan to expand company’s customer base and ensure its strong presence.

  • Oversee progress and performance of sales representatives.

  • Follow up on the POS visit schedules of Sales Executives on Sales Buzz.

  • Follow up daily sales performance of primary and secondary sales of both Anbesa and 7

  • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.

  • Check the United Beverage market positioning and status against competitors and identify gaps, loopholes and challenges for improvement 

  • Lead, motivate and monitor the sales representatives, and distributors, achieve sustainable growth and Sales target through the correct ways of working, as per the company’s RTM standards.

  • Conduct relevant surveys, studies and research and propose more innovative ways of doing business (including unexplored areas of business) 

  • Drive sells out to retail outlets to optimize stock levels in market with highest possible numeric distribution.

  • Demonstrate high visibility on the market through customer development and Customer Relationship Management. Spend 100% of the time on trade.

  • On time Submission of Weekly/Monthly Journey Plan and adherence to it.

  • Fully engaged and take accountability on timely completion (100%) of all promotional activities and submission of documents.

  • Represent and promote United Beverage and its brand Values in day-to-day activities 

  • Ensure after-sales service as per Company standard is delivered and respond to complaints from customers 

  • Conduct outlet Visit of 10-15 per day

  • Ensure efficient and timely delivery of products and services (in the right amount and mix) to outlets 

  • Conduct regular visits to outlets and maintain regular and close communications with their owners, managers, supervisors and the staff

  • Ensure agent is organized as per company operational standards

  • Check always agent price is set as per agreed & recommended company prices

  • Support & Manage Sales Executives to best implement their tasks.

  • Coach mentor & motivate all subordinates and give proper empowerment.

  • Produce Periodic and seasonal reports with complete analysis and recommendations/remedies.

  • Any other tasks assigned by his/her supervisor [RSM].

Job Requirements

  • BSc or BA degree in business administration, marketing, communications or a related field

  • Successful previous experience in a sales position 

  • Minimum of 5 years of experience in a similar position

  • Good understanding of how Field Sales operates within the Sales organization.

  • Outstanding communication and customer handling skills.

  • Well experienced in managing a team subordinate under him/her.

  • Strong communication skills, problem solving and negotiation skills

  • Demonstrated ability to communicate, present and influence credibly and effectively customers and team members.

  • Excellent negotiation skills

  • strong decision-making abilities

How To Apply

Interested and qualified candidates who fulfill the above requirements can send/submit their CV and cover letter within 7 consecutive working days from the date of the announcement through THIS LINK

Only shortlisted candidates will be contacted.

Fields Of Study

Marketing

Business Administration

Skills Required

maximise sales revenues

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