Birrama Digital Commerce PLC
Business
Marketing Management
Addis Ababa
4 years
1 Position
2025-07-01
to
2025-07-06
marketing management
Marketing
Business
Full Time
Share
Job Description
About Birrama Venture Studio
Birrama is a pioneering Pan-African Venture Studio committed to revolutionizing Africa's consumption ecosystem. Unlike traditional venture capital firms, we internally conceive, launch, and scale market-leading companies that address critical challenges across high-potential sectors such as agriculture, healthcare, financial inclusion, digital commerce, electric mobility, sustainable manufacturing, and more. Our portfolio includes transformative ventures like HuluCares, lanchi, Tena Sabi, IRIF, ID-NET, Keteme, Kovu, I Meat, KeshKesh and TechFarm Youth. We act as an institutional co-founder, providing strategic guidance, shared resources, unparalleled market access, and a relentless focus on both financial and impact metrics.
We are seeking a dynamic Marketing, Sales & Agent Operations Manager to lead the growth and adoption of our rapidly growing venture studio and the ventures within its portfolio. You will drive marketing campaigns, oversee sales strategies, and manage agent operations across regions, ensuring efficient service delivery and strong customer engagement.
Sales Strategy & Leadership
Develop and execute a comprehensive sales strategy to achieve ambitious customer acquisition, product adoption, and revenue targets.
Establish and manage clear sales targets (KPIs) for regions, teams, and individual agents, implementing a rigorous system for performance tracking.
Design and implement a standardized sales playbook for agents, detailing best practices for prospecting, pitching, customer onboarding, and handling objections.
Analyze sales data and market trends to make data-driven decisions on territory management, resource allocation, and sales tactics.
Lead accurate sales forecasting and prepare detailed performance reports for senior management, providing clear visibility into the sales pipeline.
Agent Network Management & Operations
Oversee the entire agent lifecycle, from recruitment, screening, and onboarding to retention and off-boarding.
Create and manage a highly motivational commission and incentive structure that rewards top performers and drives desired sales behaviors.
Develop and deliver robust, continuous training programs for agents on product knowledge, sales techniques, digital tools, and financial literacy.
Provide hands-on field coaching, mentorship, and support to build a loyal, motivated, and effective agent network.
Ensure operational excellence within the agent network, including efficient agent support, query resolution, and timely commission payouts.
Marketing & Customer Engagement
Lead the strategy and execution of data-driven marketing and awareness campaigns, with a special focus on creating trust and generating leads in rural and women-centered communities.
Define and articulate the ID-NET value proposition to both end-customers and potential agents, ensuring all messaging is clear and resonant.
Collaborate with product teams to continuously optimize the customer journey and enhance the user experience.
Integrate financial literacy initiatives into all sales and marketing activities to empower customers and build long-term trust and loyalty.
Why Join Us?
Lead a groundbreaking financial inclusion initiative
Directly impact the lives of millions
Competitive compensation and benefits
Work with cutting-edge technology and high-impact projects
Qualifications
Bachelor’s degree in Marketing, Business, or related fields (Master's preferred)
4+ years of experience in marketing, sales, or agent operations, preferably in fintech, financial services, or telecom
Proven success in building marketing strategies and managing agent networks
Strong understanding of microfinance and microinsurance
Digital marketing proficiency and excellent data analysis skills
Strong leadership, communication, and strategic thinking abilities
Fluency in Amharic and English (other local languages are a plus)
Passion for financial inclusion and empowering underserved communities
To apply, please fill out at THIS LINK
Birrama is an equal opportunities employer. We strongly encourage qualified women to apply.
Fields Of Study
Marketing
Business
Skills Required
marketing management
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