Kegna Beverages S.C
Business
Marketing Management
Assosa,Mizan Teferi
4 years - 6 years
2 Positions
2025-07-08
to
2025-07-19
maximise sales revenues
Marketing Management
Full Time
Share
Job Description
Kegna Beverages S.C. is a pioneering Ethiopian-owned beverage company committed to delivering premium-quality drinks that celebrate local heritage and innovation. Kegna Beverages has established one of East Africa’s most advanced brewing facilities, spanning over 110 hectares.
The company officially launched its flagship product, Kegna Beer, a premium lager brewed with both local and internationally certified ingredients. With a 5% ABV, Kegna Beer is available in Ethiopian taste preferences.
With vision of becoming one of the leading beverage companies in Ethiopia and beyond by 2040.The company also plans to expand its portfolio to include malt drinks, energy drinks, soft drinks, juices, and mineral water.
Role Description
The area sales manager is responsible to lead, motivate, coach and monitoring an area sales team, key distributors, distribution partners of distributors, and their crew. He/she also manages the sales team/s to execute the sales plans to deliver sustainable growth, sales volume, market share, and competitive advantage to deliver business goals and strategies.
Employment Opportunity: Manager, Area Sales
Location: Asosa And Mizan
Required Number: 2
Position Type: Full Time
Organization: Kegna Beverages S.C
Responsible for the selection, recruitment, orientation, and training of all sales staff including sales reps of the distributor.
Coaches & builds the capabilities of sales staff and the distributor’s crew members through consistent & ongoing on-the-job training.
Responsible for the implementation and daily follow-up of the company’s route-to-market strategy including the ways of working within the distributor's (agent's) business
Establishes, maintains, and expands the regional customer base in line with company’s vision and mission statements
Close monitoring of stock levels in warehouse and satellite warehouses of the distributor in conjunction with the distribution department to ensure zero stock-outs of product.
Responsible for the execution of the company’s pricing strategy including regular feedback to the business about changing trends in the marketplace and competitor activities
Create a culture within the region to build sound customer relationships.
Able to develop sales updates, presentations, and business proposals to support regional growth.
Performs other similar tasks as assigned by the immediate supervisor.
Strategic thinking
Sales management
Emotional maturity
Strong influencing and persuasion ability
Strong decision-making skills
Strong customer orientation
Computer literate in especially business applications
Competitive remuneration and benefits package
Opportunities for career advancement and skill development
A professional and supportive workplace culture
Required Qualifications and Experience:
MA/MSC/BA/BSC in Marketing Management/ Sales Management or related fields of study
4/6yrs of experience in sales management in Beverage Industries.
Applicants who fulfill above requirements are invited to apply through THIS LINK
Application Deadline: 18 -July -2025
Fields Of Study
Marketing Management
Skills Required
maximise sales revenues
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