Employer- TruLuv Granola (TruLuv Trading PLC)

Role- Marketing Executive

Location- Addis Ababa

Terms-Full-Time

Salary- As per company scale

Description- TruLuv Granola is an artisanal all-natural snacks company based out of Addis Ababa, Ethiopia. We are a dynamic female-led business started in 2016, that makes healthy snacks made with ingredients we aim to sustainably source from local smallholder farmers and that are crafted by Ethiopian women. 

We’re looking for a creative and energetic Marketing Executive to join our growing Sales & Marketing team. This full-time role is perfect for someone with a strong grasp of social media and content creation who also has the organizational chops to support marketing campaigns and in-person brand activations.

Duties and Responsibilities

• Content Creation & Management

  • Design engaging social media content using Canva (or similar tools)

  • Shoot and edit photos/videos for digital campaigns and offline collateral using a phone

  • Write copy for captions, posters, flyers, and email newsletters

• Social Media & Digital Marketing

  • Manage and grow our Instagram, TikTok and Facebook presence

  • Track performance and insights, helping improve reach and engagement

  • Support in running Meta (Facebook/Instagram) ad campaigns

• BTL Marketing & Brand Activations

  • Assist in organizing events, sampling, and pop-up activations

  • Liaise with brand ambassadors and field reps

  • Help coordinate print material and in-kind sponsorships for health/wellness events 

  • Work cross-functionally with sales, operations, and creative vendors

Job Requirements

Qualifications

• Degree or diploma in marketing, communications, or related field

• At least 1–2 years of relevant experience (internships count)

• Demonstrated experience in Canva, video editing (mobile tools or basic desktop), and social media management

• Photography/video shooting skills, experience in events or field marketing

• Highly organized, proactive, and able to multitask

• Fluency in English and Amharic 

• Willing to work full-time (not freelance)

What We’re Looking For

You are a content-savvy go-getter who enjoys rolling up your sleeves to get things done. You can think creatively and visually, but also understand that brand growth requires strategic and consistent effort online and offline.

How To Apply

Please send an email to info@truluvgranola.com with the subject line: “Marketing Executive Application.” Include the following attachments: 

1. A cover letter answering the question: “What excites you about marketing for TruLuv Granola, and how would you introduce our Gursha snack bars to more Ethiopian consumers who haven’t heard of them yet??”

2. A one-page CV

3. Two references: one supervisor and one colleague or team member you've worked with

4. A brief portfolio or 2–3 samples of designs, short videos, or social media posts you’ve created

Deadline: Applications will be reviewed on a rolling basis. Early applications are strongly encouraged.

Expiry date: 14th of August

TruLuv Granola considers all applicants on the basis of merit without regard to race, color, national origin, religion, age, marital status or disability.